The World Health Organisation (WHO) has taken to social media platform TikTok to help slow the spread of coronavirus.
WHO first joined the platform late last month as a way to share trustworthy information, particularly among younger people.
Videos so far have included snippets of press conferences and short clips discussing topics such as face masks.
But WHO’s latest venture on TikTok could be the most effective yet.
The #safehands challenge is a collaboration between WHO and TikTok to bring more attention to the necessity of hand-washing and hand hygiene amid the outbreak.
@whoJoin the WHO ##SafeHands challenge and show us how you practice ##handhygiene to be safe from ##coronavirus. Let’s fight ##COVID19 together!♬ original sound – who
Although WHO only shared the video on Saturday, the challenge has gained traction on the platform already, with celebrities such as footballer Alisson Becker and US actor Chrissy Metz getting involved.
The WHO’s #safehands challenge is not the first of its kind, however.
Earlier last week singer Gloria Gaynor shared a video of herself lip-syncing her famous ‘Survive’ while washing her hands with the message: “It only takes 20 seconds to “SURVIVE”!”