WhiteGREY has announced the expansion of its technology and experience practices with the appointments of Scott Nolan to experience design lead, Heli Petersons to senior project manager, and Yashpal Puri to tech lead.
The agency’s customer experience and technology practices have been growing off the back of its new tech strategy and increased focus on delivering experiences throughout the customer journey.
The Experience team is led by chief experience officer, James Keeler, and develops experiences throughout the customer journey, underpinned by the brand positioning of clients. This includes a focus on digital experiences, UX and UI design.
As Experience design lead, Nolan will lead UX, UI and service design projects. He will leverage his extensive design experience working at agencies, consultancies, large companies and start-ups to drive whiteGREY’s experience design offering. He brings fantastic creativity, collaboration, thinking and craft.
Senior project manager, Petersons, (main photo) will ensure that large technical projects are delivered on time, within budget and meet all objectives. A certified project manager with experience as both a product owner and project manager.
Petersons is able to view a project from all angles and anticipate issues before they arise. She is well versed in running delivery teams and using project management to ensure successful project outcomes. Puri, technology ;ead, will determine the most effective approach to projects and will be responsible for the technical development. With 10 years of experience in web and software development, he brings to whiteGREY a deep understanding of digital platforms, enterprise-level WordPress and how to meet business requirements using technology solutions
Keeler said: “We’ve worked on a really interesting mix of projects for a variety of clients with different challenges.
“From connected retail experiences to building a subscription program for a new healthcare brand, designing the digital guest experience for a live entertainment group, and developing a digital engine to make it easy to run retail and shopper marketing promotions.
“This mix of projects has required us to increase our capacity and expand our skills in certain areas, and I’m excited by what Heli, Yash and Scott bring to the team.”
Juan Garcia, national head of technology, added: “The newly appointed team members will play a central role in fulfilling our tech strategy, which focuses on headless applications using modern front-end frameworks and WordPress for the Enterprise.
“Similarly, our tech team is working on a range of projects. Being able to flex from developing an app to track wildlife issues and migration patterns in remote areas without wi-fi; to creating virtual events for prospective students; or evolving the online car buying journey, requires exceptional project management and a highly skilled team.”