B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Weight Watchers Promotes Nicole McInnes To Managing Director For ANZ
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Weight Watchers Promotes Nicole McInnes To Managing Director For ANZ
Marketing

Weight Watchers Promotes Nicole McInnes To Managing Director For ANZ

Staff Writers
Published on: 15th June 2022 at 3:05 PM
Staff Writers
Share
2 Min Read
SHARE

Nutrition company Weight Watchers have announced that Nicole McInnes will be promoted from marketing and engagement director to managing director for Australia & New Zealand. Additionally, they have brought on a new marketing chief.

McInnes (pictured above) has been part of the WW team since 2019 in the marketing and engagement director role, having over 25 years of experience in the industry through her for companies such as Dell, AMEX, Pandora Music, eHarmony and WooliesX. She will be taking the place of Mathieu Le Renard, who will henceforth be taking over a new role within the company’s European division.

Le Renard spoke about McInnes promotion, pointing out her contribution to the ANZ team and the invaluable experience she brings to the table.

“As we move forward into the next phase of transformation and growth, Nicole will drive the business’ growth ambitions and amplify our impact on health, especially in the aftermath of the pandemic,” he said.

McInnes herself also expressed her gratitude for her promotion, as she says it will provide her with the opportunity to continue to help people.

“I’m delighted to deepen my commitment to positively impacting the health of Aussies and Kiwis with this broader remit,” said McInnes.

“Mostly I’m inspired by our members’ success, as they benefit from Weight Watchers’ years of scientific, weight loss expertise. We’ve heard of people just loving the energy they’ve gained from incorporating sustainable healthy habits, to others who are no longer pre-diabetic, or have come off blood pressure medication. Their stories are what keeps the WW team so engaged and wanting to change more peoples’ lives.”

The position of marketing and engagement director will be filled by former Australian Radio Network CMO, Anthony Xydis, as the company themselves have announced. Ksydis had been a part of ARN since 2013, and rose to the position of CMO in 2016.

He has been a consultant for WW since last year and will work directly under McInnes.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: weight watchers
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?