GroupM agency, Wavemaker has promoted Katherine Williams to national head of SEM, reporting to the agency’s national head of digital, Dru Nho.
Williams (featured image) joined Wavemaker in July last year and steps up from her current role as search director. Prior to Wavemaker, she was activation account director at Resolution Digital and before that she spent five years in New York with roles at Initiative, Hearts & Science and Resolution Media.
Williams’experience extends across implementing best-in-class cross-platform strategies in search, social, eCommerce and programmatic in Australia, the UK and US.
In her new role, she will work closely with GroupM Head of SEM Agnes Szlahotka and GroupM Services to align and develop best practice delivery of SEM services across all Wavemaker clients nationally.
“Since joining Wavemaker last year, Katherine has had a hugely positive impact on our SEM delivery to our clients nationally,” said Wavemaker Australia & New Zealand CEO, Peter Vogel.
“She has been instrumental in stewarding the Performance and eCommerce marketing proposition for Wavemaker. Her expertise and passion will further enable us to bring the combination of digital marketing and analytics into play to positively provoke growth for our clients.”
Williams added, “At Wavemaker, I’m fortunate to work with amazing brands and ambitious clients, as well as smart and passionate colleagues. I’m thrilled for the opportunity to lead the growth of SEM for clients across all our offices, as we continue to deliver outstanding client performance.”
Williams’ promotion is effective immediately.
