Wavemaker & Ogilvy Staffers Launch GoFundMe Campaign For Bushfires

Wavemaker & Ogilvy Staffers Launch GoFundMe Campaign For Bushfires

Four 20-something media and advertising professionals from Wavemaker and Ogilvy have teamed up to use their skills in response to the devastating bushfire season unfolding across Australia, and are asking for GoFundMe donations to make it a reality.

Bec Drummond and Marco Del Castillo from media agency Wavemaker Australia and Jack Burton and Lucas Fowler from fellow WPP creative agency Ogilvy Australia have created a P2 pollution mask with a uniquely Australian feel, with all proceeds from sales to be donated directly to the Rural Fire Service.

But they need to raise $10,000 to produce and sell the masks, dubbed Smoggys. Donate at: https://www.gofundme.com/f/smoggys

With 90 fires burning in NSW alone, half of which are uncontained, 2.9 million hectares burning through NSW and QLD, 680 homes, 6 lives and 2,000 koalas lost, the four passionate Sydneysiders decided that thoughts and prayers were not enough.

To get Smoggys up and running, the foursome is asking for the support of friends, families, colleagues and fellow Aussies via GoFundMe contributions. Their aim is to raise $10,000 by Wednesday 18th December, which will allow them to actualise the Smoggys business so they can start selling across Australia. The masks feature patterns that are distinctly Australian – koalas, lamington, bin chickens and pluggers – symbols of the Australian spirit and larrikin identity.

Bec, Marco, Jack and Lucas have confirmed that if they can’t raise the required $10,000 to go into production with Smoggys, any money raised will be donated directly to the RFS. So if you choose to donate, you can be assured that your money will still make its way to the firefighters battling the dangerous blazes.

A P2 mask is considered one of the more effective ways to limit exposure to toxic bushfire smoke and PM2.5 particles, but it has to seal well around your face – so fellas, shave off that beard!

Bec Drummond, joint strategy director at Wavemaker said: “The Rural Fire Service have been working around the clock to contain and downgrade bushfires across the country, to keep the rest of us safe. But the fires are out of control, the weather conditions aren’t easing up, the smoke is carrying across the nation and we’ve only just started summer”.

“Rather than continue to feel powerless, we decided to do something that could help ordinary Australians deal with this new reality as well as help raise valuable funds for our firies on the front line.”

Jack Burton, art director at Ogilvy, added: “Wearing P2 masks isn’t something Aussies are used to. But then again, we aren’t used to having our air quality that is up to 11 times hazardous levels. Our idea is to help Aussies through the smoke haze and help the RFS fight against the smoke. A solution to protect both our lungs, and our land.”

Bec, Marco, Jack and Lucas received the encouragement and support of their agency leadership teams in developing their idea into a viable initiative.

Earlier this year, each duo faced off as competitors in the Australian Cannes Young Lions final. However, in this time of climate emergency, they have decided to band together and leverage each other’s complimentary skills to help Australians fight the fires.

 




Please login with linkedin to comment

Ogilvy wavemaker

Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]