Campaign: Takes Aim at Carsales

Campaign: Takes Aim at Carsales

BWM Group Sydney has launched its first campaign for in a bold move designed to disrupt and irrevocably change the online car sales category.

The cheeky campaign shows as the smart young professional while its competitors are depicted as incompetent and old fashioned.

Each of the campaign’s five TVCs compare and contrast the improved location based functionality of with that of its competitors – effectively revealing the online auto classifieds model to be broken and outdated.

Lauren Williams, CEO of, said BWM Group Sydney was the right agency to re-launch the CarsGuide brand and the company’s reinvented business model.

“BWM understood that to stand out in the online auto marketplace needed to address its competition head on. This campaign not only re-launches the CarsGuide brand, it is also a direct affront to our competitors, challenging them to evolve or fall behind,” said Williams.

At its core the campaign highlights how is reinventing the online auto retail model by empowering consumers with greater transparency and tools designed to streamline the process of buying and selling cars online.

Rob Belgiovane, executive creative director of BWM Group Sydney, said: “ are innovators in the online car classifieds industry.

“With this campaign we’ve captured the company’s consumer-centric ethos, which is focused on improving the online auto marketplace for consumers,” he said.

The integrated campaign will launch nationally on Sunday 5 October during the NRL grand final. The campaign will be supported by a full TV, digital, radio, OOH and print program, which will roll out over the coming months. appointed BWM Group Sydney in early September to manage the brand’s relaunch alongside brand agency Interbrand and media agency Mediacom.

Please login with linkedin to comment

Faulkner Media management Suzuki

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]