Volkswagen Touareg And PHD Look To Redefine What We Deem Necessary

Volkswagen Touareg And PHD Look To Redefine What We Deem Necessary
SHARE
THIS



To launch the new Touareg, Volkswagen has partnered with BBC Global News’ content marketing division, BBC StoryWorks, in a branded content series exploring new and emerging standards of luxury.

The series titled ‘Necessary Perspectives’ interviews pioneering creatives and entrepreneurs who are evolving standards of luxury across design and technology.

PHD business director, Kyle McSweeney: “We’re excited to work with the BBC to showcase the exceptional design and technology of the new Touareg.

“Being able to draw on parallel insights from Australia’s best design, innovation and technology thinkers has helped cement Touareg as a class leading luxury SUV worth considering.”

The series forms part of a larger campaign created by PHD and DDB exploring how our standards of luxury are always evolving and positioning the new Touareg as the ‘New Necessary’.

BBC StoryWorks senior content strategist, Bree Fedele commented: “The insight-led nature of PHD’s brief complemented our own deep understanding of our audience and allowed us to marry the two to create a springboard for how we would bring the “New Necessary” story to life.

“Recognising that luxury is in the eye of the beholder, we sought a range of different perspectives from creatives and entrepreneurs who are inspiring a new standard of luxury.”

Fedele added:”Our branded content series Necessary Perspectives is a reflection of our audience’s interest in design & technology; two pillars that really speak to those looking for a distinctly premium experience.”

Camapaign Credits:

Julie Scarff – Brand Manager SUV – Volkswagen

Kyle McSweeney – Volkswagen Business Director – PHD

Mitchell Long – Head of Strategy – PHD

Bree Fedele – Senior Content Strategist BBC

Mandy Whatson – Managing Partner DDB

Please login with linkedin to comment

BBC DDB PHD Volkswagen

Latest News

Entries now open for Snapchat Young Lions Australia
  • Media

Entries now open for Snapchat Young Lions Australia

The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]

by B&T Magazine

B&T Magazine
Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham
  • Technology

Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham

Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]

Taboola Lays Out Plans To Go Public
  • Technology

Taboola Lays Out Plans To Go Public

Taboola lays out plans to go public. And by that it apparently means the stock market, not the local park's lavatories.

The Three Must-Haves For Your Data Strategy
  • Technology

The Three Must-Haves For Your Data Strategy

Here are the three must-haves for your data strategy. A fourth could possibly include the value of legumes in your diet.

Opinion

by B&T Magazine

B&T Magazine
Business woman study financial market to calculate possible risks and profits.Female economist accounting money with statistics graphs pointing on screen of computer at desktop. Quotations on exchange
  • Technology

Third-Party Data Sales Spike 109% For Lotame In APAC

Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]

Busting Six Of The Biggest Ad Tech Myths
  • Partner Content

Busting Six Of The Biggest Ad Tech Myths

Here, six of ad tech's biggest myths get expertly busted. There was a seventh, but it turned out to possibly be true.

Partner Content

by B&T Magazine

B&T Magazine
Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School
  • Media

Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School

The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]