On Tuesday, Volkswagen’s American branch announced that it would be rebranding to ‘Voltswagen’ in an effort to promote electric cars. The company has now admitted that the announcement was a joke.
The original announcement was released through a fake press release “accidentally” published on Monday and then taken down. At the time, the company refused to comment on the ‘leaked’ release.
A press release published on Tuesday then said that the name change was a “public declaration of the company’s future-forward investment in e-mobility,” and that ‘Voltswagen’ branding would appear on all of their electric vehicles.
It also posted a video on the official Volkswagen Twitter account, whose name is still ‘Voltswagen’.
We know, 66 is an unusual age to change your name, but we’ve always been young at heart. Introducing Voltswagen. Similar to Volkswagen, but with a renewed focus on electric driving. Starting with our all-new, all-electric SUV the ID.4 – available today. #Voltswagen #ID4 pic.twitter.com/pKQKlZDCQ7
— Voltswagen (@VW) March 30, 2021
Volkswagen US’s parent company in Germany has now confirmed that it was a pre-April Fools Joke.
A number of publications reported seriously on the name change, including the BBC and The Washington Post.
In 2017, they pled guilty and were fined US$2.8 million after selling almost 600,000 diesel vehicles in the US after cheating on mandated emission tests.
Paul Argenti, professor of corporate communications at Dartmouth’s Tuck School of Business, told The Washington Post that the prank was an unusual choice as “the last thing you would want to do is call attention to your sustainability in relation to your cause given that you were fined billions of dollars.”
“Goofing around about who it is and what it’s trying to do, particularly with anything related to sustainability strikes me as really, really bad taste.”
Volkswagen is making a significant expansion into electric vehicles, committing US$86 million to the push.
Featured Image: Volkwagen
Dettol has launched a new premium liquid handwash range, the Australian Heartland Collection, inspired by Australia’s environment. The new Dettol range is made in Australia and available in three new fragrances: Daintree Rains (Grapefruit and Citrus), Nullarbor Moon (Wild Rosella) and Red Earth (Buddha Wood). Produced by Momentum Worldwide Australia, the launch campaign includes creative […]
In its first major brand campaign, Te Whānau O Waipareira celebrates Māori identity with a call for resilience and hope. According to the organisation, the ‘Proud To Be Māori’ campaign reflects the optimistic, passionate and aspirational spirit that guides the West Auckland urban Māori support network. Founded as an advocate for its people—those who came […]
Dentsu international’s digital and customer experience agency, Isobar, has won the Adobe 2021 Digital Experience Partner of the Year award. As Adobe’s most prestigious award, the Digital Experience Partner of the Year honours the companies that have made leading contributions to Adobe’s business and have had a significant impact on customer success. Steve Knowles, dentsu’s […]
The federal government has dumped a widely condemned consent education video that compared sex to milkshakes and put a woman as the perpetrator, a day after publicly defending the video. The video formed part of ‘Respect Matters’, a new government campaign that aims to teach children about sexual consent through education resources for schools. The […]
The Big Ideas Store, Powered by Nine, will return for its fourth year on Tuesday 11th May – and this year, they’re taking attendees sky high! Taking over the panoramic 22nd floor of Nine’s brand new HQ at 1 Denison St North Sydney, The Big Ideas Store will offer two weeks of big thinkers, big ideas, and dig deep into the big issues challenging marketers right now. More than 8,000 people […]
To demonstrate the power of your voice with Alexa – Pompeii is the latest film in the “A voice is all you need” campaign via Droga5 London. The work shows how Alexa enabled devices can help you do almost anything with your voice and continues to playfully bring this to life by colliding two contrasting […]
A resolution was passed at Coca-Cola’s annual shareholder meeting, held online, calling on the brand to increase their transparency about the role of their products in fuelling health issues among people of colour. Coke, which is headquartered in Atlanta, Georgia, was also criticised for drawing back its initial support for voting rights. Nsé Ufot, Executive […]
Iconic fuel brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign that celebrates the distance Australians travel, great and small, day-in and day-out. Created by Saatchi & Saatchi Australia and iProspect, the campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity […]
Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]