VMO On-The-Go Expansion And Upgrade Programme In Full Swing

VMO On-The-Go Expansion And Upgrade Programme In Full Swing
SHARE
THIS



VMO continues to expand its on-the-go footprint with new sites and upgrades to existing locations. The VMO On-the-go network consists of On-the-go TV and On-the-go Extra, which are both found in petro environments.

This network is designed to engage audiences while they are on the go. As part of the recent VMO rebrand, managing director Anthony Deeble announced the expansion of the petro network; VMO On-the-go.

He said, “By the end of 2016 we plan to have 3,000 digital screens in 500 On-the-go locations and we are proud to say we are on target to deliver this. We are also committed to the ongoing upgrade of our existing network, we just commenced rolling out the brand new 22” On-the-go TV product.”

VMO have installed 22” digital screens in at least one hero location in each state and plan to continue the upgrade programme alongside aggressive rollout plans. The 22” digital screens offers market leading outdoor technology for better engagement and entertainment while consumers are pumping fuel.

DART, VMO’s exclusive audience measurement system has proven that On-the-go TV delivers an average viewer engagement level of 89 per cent*. At the time of release, the VMO On-the-go network reaches a cumulative audience of 8.9 million consumers monthly across over 2,100 digital screens in 353 locations.

*Based on DART metrics over a 12 month period

22” Hero Screens Locations:

  • VIC – United Kingsway
  • NSW – BP Surry Hills
  • NSW – Woolworths Chatsworth East
  • ACT – United Fyshwick
  • QLD – Woolworths Bowen Hills
  • SA – Woolworths Hackney
  • WA – Woolworths Canning Vale

 

Please login with linkedin to comment

B&T competition Cuts

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]