VMO continues to expand its on-the-go footprint with new sites and upgrades to existing locations. The VMO On-the-go network consists of On-the-go TV and On-the-go Extra, which are both found in petro environments.
This network is designed to engage audiences while they are on the go. As part of the recent VMO rebrand, managing director Anthony Deeble announced the expansion of the petro network; VMO On-the-go.
He said, “By the end of 2016 we plan to have 3,000 digital screens in 500 On-the-go locations and we are proud to say we are on target to deliver this. We are also committed to the ongoing upgrade of our existing network, we just commenced rolling out the brand new 22” On-the-go TV product.”
VMO have installed 22” digital screens in at least one hero location in each state and plan to continue the upgrade programme alongside aggressive rollout plans. The 22” digital screens offers market leading outdoor technology for better engagement and entertainment while consumers are pumping fuel.
DART, VMO’s exclusive audience measurement system has proven that On-the-go TV delivers an average viewer engagement level of 89 per cent*. At the time of release, the VMO On-the-go network reaches a cumulative audience of 8.9 million consumers monthly across over 2,100 digital screens in 353 locations.
*Based on DART metrics over a 12 month period
22” Hero Screens Locations:
- VIC – United Kingsway
- NSW – BP Surry Hills
- NSW – Woolworths Chatsworth East
- ACT – United Fyshwick
- QLD – Woolworths Bowen Hills
- SA – Woolworths Hackney
- WA – Woolworths Canning Vale
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has launched its own multi-channel ad campaign to promote the benefits of independent media agencies to companies and marketers. The campaign will feature across radio, TV, out-of-home, digital and print channels, with partner organisations contributing more than […]
Levi Slavin, former CCO of Colenso BBDO, has been appointed Howatson+Company’s new chief creative officer following the sudden departure of Ant White in August. Slavin will join the Sydney-based agency in January. Chris Howatson (pictured below) commented: “Levi is a wonderful human being first, brilliant creative second. He is renowned for his empathy, his commitment […]
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]