VIRTUE Asia has launched V47 Entertainment, a new branded entertainment studio created in partnership with Goldfinch International.
The collaboration aims to unlock storytelling, scale regional IP, and connect brands to fast-growing audiences across Asia, MENA and beyond.
V47 Entertainment enables brands to move beyond traditional campaigns and into entertainment-led cultural IP, including films, series, anthology formats, microdramas, digital universes, and creator-driven storytelling built to travel across markets.
“As we look into 2026, the creative industry is being reshaped by a simple truth: culture leads brands. Audiences no longer want brands to interrupt culture, they want them to actively contribute to it. With V47, we’re giving brands the ability to build signature entertainment properties – worlds, stories, and cultural experiences that audiences choose to spend time with. As AI automates the functional layers of marketing, entertainment becomes the next frontier for brand relevance,” Lesley John, CEO of VIRTUE Asia said.
V47 Entertainment brings together VIRTUE Asia’s cultural and brand strategy expertise with Goldfinch’s financing structures, production capabilities, and global entertainment networks. The result is a unified platform helping brands access, design and scale entertainment IP capable of generating cultural resonance and long term value, shifting brand investment from short term media to long term cultural capital.
V47 will channel brand investment using a proprietary development model that sits at the intersection of music, gaming, film and TV, live events, and creator economies. This includes brand integrations, entertainment-led campaigns, and original IP, where brands contribute directly to storytelling instead of being added as an afterthought.
The first wave of V47 Entertainment original projects is already in active development, with the inaugural slate to be officially unveiled in Q1 2026. Spanning multiple formats and audience journeys, it includes two original unscripted docu-series, a live event series, a microdrama, original competition TV format, and an animation series.
Beyond this initial slate, V47 intends to build a dedicated branded entertainment fund and content accelerator, transforming brand investment into scalable, enduring cultural properties that can travel across markets and platforms.
“Asia is now shaping what the world wants next, reversing decades of west-to-east cultural flow, and brands operating here have an unprecedented opportunity to lead global culture from this region. V47 allows brands to build cultural capital where influence is accelerating the fastest,” John added.
“V47 blends culture, capital and creativity in a way the industry hasn’t seen. It combines the parts of the market we’re most excited about, the rise of the Global South, new financing models, and deeper collaboration with brands. By engineering marketing, storytelling and distribution together from day one, and building content hand-in-glove with brands, we’re generating IP with scale and monetisation baked in, creating real strategic and commercial upside for every partner involved,” Phil McKenzie, COO and co-founder of Goldfinch said.
“Goldfinch has long believed that the next generation of global entertainment will be driven by new partnership models and new centres of cultural gravity. V47 embodies that shift. By combining Goldfinch’s financing and production engine with VIRTUE’s cultural insights and brand relationships, we’re creating a platform where brands can participate meaningfully in storytelling that travels, endures, and resonates,” Goldfinch International’s founding partner Justin Deimen added.
“V47 is built on a simple conviction: brands have a far bigger role to play in shaping culture than the traditional advertising model allows. This venture gives brands a seat at the creative table, not as sponsors, but as partners in the development of film, series, formats, and cultural IP. It’s a model built for the markets defining what global culture will look like next,” V47 Entertainment’s chairman David Webster added.
Golfinch International is the financing, production and creative-ecosystem division of the UK-based Goldfinch Group.
