UnLtd & OMD Ask The Industry To Put On Their PJs For National Pyjama Day

UnLtd & OMD Ask The Industry To Put On Their PJs For National Pyjama Day
B&T Magazine
Edited by B&T Magazine

UnLtd and OMD are asking the industry to get involved in National Pyjama Day in support of The Pyjama Foundation this Friday, by spending the day in your PJs.

The call-out asks for the industry to share a photo in their pyjamas with the hashtag #InMyPJs and tag @thepyjamafoundation to help raise awareness for the Aussie charity dedicated to breaking the cycle of disadvantage for children in foster care.

The appeal for support comes after OMD and UnLtd drove an industry-backed promotional campaign in the lead up to National Pyjama Day. ‘Support Little Kids with Big Dreams’ shares how The Pyjama Foundation makes children’s dreams a reality.

Creative was developed by Bleacher Co. and over 20 media partners donated inventory to bring the campaign to life.

Kate Holland, account director at UnLtd, said: “We know that some of you are already rocking the pyjama suit from home – pjs on the bottom and dressed for work on top – so why not rally your team together for the comfiest day of the year whilst raising awareness for The Pyjama Foundation?”

Bronwyn Sheehan, OAM founder and CEO of The Pyjama Foundation, said: “Every year we’re blown away by the support of OMD, UnLtd and all the incredible media partners who come on board to support us for our National Pyjama Day campaign.

“Just when we think they can’t raise the bar any higher, each year they surpass our expectations. This year, we’ve reached a record number of registrants and corporates who have signed up to host Pyjama Day, and we’re on track to reach our goal of raising $400,000 which will allow us to support many more children living in out of home care.”

Amanda Watts, head of Telstra at OMD, said: “OMD has proudly worked with The Pyjama Foundation for over five years now, and we’re honoured to be showing our support again this year to bring much needed awareness to the important work they do for foster children and their families.

“I look forward to seeing everyone in their pyjamas this Friday to back this great cause.”

Proceeds raised from National Pyjama Day will go toward funding the Love of Learning Program, which empowers children in foster care with learning, life skills and confidence to change the direction of their lives.

Please login with linkedin to comment

Amanda Watts Bronwyn Sheehan Kate Holland OMD OMD Australia The Pyjama Foundation untld

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]