Unilad Takes A Stand Against Gay Blood Donation Laws In New Campaign

Unilad Takes A Stand Against Gay Blood Donation Laws In New Campaign

Online media company Unilad is launching an ‘illegal’ blood bank in the UK to highlight laws that prevent sexually active gay or bisexual men from donating blood.

The initiative is part of its new social good campaign ‘The Illegal Blood Bank’.

As it stands, gay or bisexual men must abstain from sex for three months before they can legally donate blood.

It’s an outdated law that is leaving millions of units of blood uncollected, says Unilad.

In a bid to create change, the media company is hosting an ‘illegal’ blood bank at a secret location in London later this month.

The campaign was created by creative agency Elvis and hopes to utilise the publication’s reach of 430 million monthly users.

Qualified professionals will collect and test blood to “help show how effective the individualised risk assessment is at introducing new, safe blood donors into the system”.

“We believe introducing individualised risk assessments and eliminating the three-month deferral period will help reduce discrimination, increase donations from gay and bisexual men and ensure our hospitals receive the quantity and variety of blood they need,” the publication said.

The initiative marks the first such campaign since the company was acquired by rival LADBible last year.

LADBible has previously run social good campaigns targeted to its core demographic of 18- to 34-year-olds around mental health, single-use plastic and endangered animals.

 




Please login with linkedin to comment

    Latest comments
    1. Discrimination happens in all kinds of weird places. If you know anyone in the UK who can help stand against this appalling law please share.

ladbible unilad

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]