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Reading: TV Ratings (06/07/2025): Travel Guides Hits 1.15M As San Fran’s Robots Take the Wheel
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B&T > Media > TV Ratings (06/07/2025): Travel Guides Hits 1.15M As San Fran’s Robots Take the Wheel
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TV Ratings (06/07/2025): Travel Guides Hits 1.15M As San Fran’s Robots Take the Wheel

Aimee Edwards
Published on: 7th July 2025 at 12:11 PM
Aimee Edwards
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It was all eyes on Travel Guides last night as the guides took a step Back To The Future with a trip into the futuristic world of San Francisco. The episode did the numbers for Nine with a total TV national reach of 2,152,000 and a national average of 1,152,000 – placing it third overall and first among the non-news programs. 

Known more for its giant hills, breathtaking views and impossible bridges, San Francisco in 2025 is more of “a futuristic city where machines are in control”.

Greeted immediately by a driverless car, the guides were thrust into all that the city by the bay has to offer.

In a state of pure disbelief, Kevin described the experience as “so strange”.

Despite taking some getting used to, Kevin eventually came around to not having to have someone navigate from the passenger seat while he drove.

Stepping into the other side of the city, the guides took to Yosemite to explore the uninterrupted beauty of northern California. The guides reaction can only be described as totally blown away.

“I wasn’t prepared for that retina-detaching beauty,” Kevin declared.

Mark was left in disbelief but a swift kick from his wife pulled him back to reality. “Mark, just keep your eyes on the road please,” she said as the Fren family drove down the windy road.

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TAGGED: Nine, Travel Guides
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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