Troye Sivan, The Kid Laroi, G Flip, Flume, Benjamin Law, and even Jimmy Barnes are among the creators to feature in Apple’s latest work.
The who’s who of Australian creative talent come together to form the new ‘Made in Australia. Behind the Mac’ campaign, which celebrates local talent and the work that is created on Apple devices.
It has come out of TBWA\Media Arts Lab, which is a bespoke agency for Apple.
“From Fortitude Valley to Adelaide, Yirrkala to Perth, creative people all over Australia are making it here, behind the Mac. And with the powerful Apple M1 chip, seamless integration between Apple devices, and macOS, the most advanced desktop operating system ever, Mac is unleashing new creative superpowers,” Apple says about the campaign.
Apple also recently shared a similar ‘Behind the Mac’ campaign celebrating all things Canada, which included a feature from proud Canadian Just Bieber.
The ‘Behind the Mac’ push comes as Apple looks to promote its new M1 chip.
For a long time, Apple’s computers were actually being powered by Intel chips.
This all changed last year, when Apple finally released the long-awaited M1 chip, which is built in-house by the tech giant.
The new chips have received rave reviews so far, with users reporting higher speeds and better battery life
Apple first introduced the M1 chip to its iMac and iPad Pro, but has recently started to include the new technology in MacBooks.
Leading cultural insights and strategy company The Lab today announced the promotion of three senior staff members to executive positions in its Melbourne and Sydney offices. The promotions follow strong growth for The Lab, with the addition of new clients and the launch of its innovative new artificial intelligence and machine learning division, Lab AI, […]
The social media app TikTok took an interesting turn this week when TikTokers stopped dancing and turned their attention to solving a missing person case. TikTok is known for its videos of people dancing, funny trends, and cute animal content. In a twist that perhaps no one saw coming, the app that made the very […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
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M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]