Creative agency Awaken has launched a striking new campaign for lingerie and lifestyle brand Triumph, bringing to life the brand’s global direction, ’JUST LIKE YOU’. The campaign inspires women to move beyond external validation and instead celebrate their individuality and authentic style.
The campaign declares: “Forget chasing likes and uncomfortable lingerie, Triumph calls you to like your style and yourself instead”, with visuals that celebrate modern confidence and personal expression.
Awaken led the local production video and photography shoot and developed a suite of creative assets tailored for out-of-home retail environments and digital platforms, including Meta and YouTube. The campaign will run for six months across Australia and New Zealand.
The shoot features a diverse cast of women, spanning different ages, shapes, and ethnicities, in line with Triumph’s inclusive ethos. A modern, minimalist, fashion-led approach guided the creative execution, resulting in imagery that highlights individuality, elegance, and self-assurance.
The final campaign includes both 6-second and 15-second videos, alongside photography designed for a retail and social-first rollout. The production shoot was designed to reflect the versatility and lifestyle appeal of the Triumph range, including activewear-inspired environments, a sleek, gallery-style setup and a stylish bar scene, created to capture Triumph’s chic lifestyle positioning.
The result is a series of visuals and videos that bring to life the joy, confidence, and authenticity at the heart of Triumph’s JUST LIKE YOU campaign.
“It was such a joy to bring JUST LIKE YOU to life. We set out to capture authentic confidence; the kind that comes from being entirely yourself. The campaign celebrates real women in all their individuality, expressed through Triumph’s fresh, fashion-led direction,” said Amelia Morgan, head of creative at Awaken.
“Awaken has beautifully captured the spirit of Triumph’s JUST LIKE YOU campaign. Together we’ve created work that’s both stylish and purposeful, a reflection of real women today and the values that drive our brand,” concluded Natalie Postruzin, head of marketing at Triumph.
Credits:
Awaken
Amelia Morgan (Head of Creative)
Anna Martel (Production Assistant)
Triumph
Natalie Postruzin (Head of Marketing)
Natalie Rose (Marketing Manager)
Crew
Jarred Stedman (Photographer)
Jei Strolin, Makker (Videographer)
Tommy Keyes, Makker (Lighting)
Styling
Nicole Kae (Hair Stylist)
Brinley Mua (Make Up Stylist)
Morgan Fergusen (Prop and Wardrobe Stylist)
Models
Rachel Holm
Terri-Leigh Jacobs
Brittany Thomas
