“A Predictable Confected Piece Of Crap!” Readers Hit Out At SMH & The Age’s Gushing MAFS’ Appraisal

“A Predictable Confected Piece Of Crap!” Readers Hit Out At SMH & The Age’s Gushing MAFS’ Appraisal
SHARE
THIS



Ever since Nine snared The Age and The Sydney Morning Herald there’s been speculation on how its newly acquired newspapers would treat its television shows and on-air personalities.

Just last week, one of SMH’s entertainment reporters penned a rather scathing assessment of Today’s fortunes since Karl Stefanovic’s abrupt departure just before Christmas titled, “Nine has tossed the baby out with the bath water and with it went Today’s ratings”.

A Nine spokesperson has repeatedly told B&T that there’s absolutely no meddling or coercion in the newspaper’s editorial and, judging by Fairfax journos’ feisty reputation, you’d expect nothing less.

Which leads us to a piece on The Age and SMH websites yesterday titled The unlikely viewers hooked on Married at First Sight“.

Penned by The Age’s entertainment reporter Charlotte Grieve, the piece serves as a sickly sweet homage to the dating show which, even B&T has to admit, has proven to be 2019’s ratings juggernaut.

Interestingly, the piece fails to include a disclaimer that Nine owns both The Age and SMH as well as being the broadcaster of MAFS.

In an emailed response to B&TThe Age and SMH’s deputy entertainment editor Nathanael Cooper said Nine bosses hadn’t ordered a glowing critique of MAFS’ fortunes.

Nine management did not commission this story. I did,” Cooper said. “It is the highest rating show on television and a piece exploring the reasons people who are not traditional reality television viewers are watching has valid news value.

“We cover Nine programming as vigorously and independently today as we did prior to the merger and a quick Google search would lead you to the same conclusion,” Cooper said.

In Grieve’s piece, we’re introduced to three people who wouldn’t typically be MAFS fans but have apparently become magically hooked on this year’s series.

Forty-four-year old financial adviser, Matt, says he usually only watched Netflix and Sky News After Dark but now admits that his “routine has been disrupted by this program”. Although we’re given little more to understand what the disruption entails.

Meanwhile, Melbourne musician Mitch says his partner introduced him to MAFS and he’s “hooked”. Mitch also suspects other “musician dudes” have been “closet watching” the show.

While 68-year-old Fran Pagdin, a retired mental health worker from a small town in North Adelaide, appears to be in two minds about the show. Fran says she’s joined an online group of “really fun women” who exchange commentary during each episode, before adding that the “contestants – some of whom Pagdin says display symptoms of mental illness – has caused her to slowly turn the show off.”

Nor were reader comments to the article particularly favourable. “MAFS has degenerated from a, and I use the term loosely, ‘social experiment’, to a predictable confected piece of crap. I love escapism as much as the next person but this stuff is just vacuousness at its best,” wrote non-fan Andrew.

“I don’t know what is worse. That this tripe exists or the Herald making a story of it,” penned Craig.

While Impatients added: “Rude, or hurtful and unnecessary? It just encourages people to spew their hateful thoughts even to total strangers. Amazing. AND it’s not OK.”

 

Please login with linkedin to comment

MAFS Nine smh The Age

Latest News

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
  • Campaigns

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign

Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]

Debunking The Myths: The Environmental Cred Of Print Media
  • Opinion

Debunking The Myths: The Environmental Cred Of Print Media

In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]

Opinion

by B&T Magazine

B&T Magazine
Mindshare Snares Kayo’s & Binge’s Media
  • Media

Mindshare Snares Kayo’s & Binge’s Media

The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]

by B&T Magazine

B&T Magazine
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
  • Media

Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location

Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat
  • Campaigns

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat

The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio
  • Advertising

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio

Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]