Tourism WA Launches Tender For Creative Advertising

Tourism WA Launches Tender For Creative Advertising
SHARE
THIS



The Western Australian Tourism Commission, which trades as Tourism Western Australia (Tourism WA) has released its tender for creative advertising services.

According to a notice on the WA government’s tender portal, Tourism WA is seeking to appoint “innovative marketing agencies to provide a range of services including strategic and creative services, and implementation and production services”.

Tourism WA intends to award the creative and strategic service category to a single supplier which will lead creative strategy and concept development, including the development of the overarching brand positioning and creative expression in the form of campaigns.

Agencies nominating for this service category may also nominate for the implementation and production services category.

However, Tourism WA intends to award this category to a number of suppliers “in order to provide maximum versatility and flexibility to this portion of the contract”.

These suppliers will support Tourism WA’s planned marketing activities through the implementation of campaign plans and the production of creative executions.

This may require unique and specialised services, including digital, TV and cinema, press and print, radio, and out of home.

The contract duration is two years, with the option of an extension.

Tourism WA originally planned to kick off the tender process in August. However, the application deadline is Thursday 14 February 2019 at 2:30pm.

B&T understands Cummins&Partners is the incumbent agency for Tourism WA, having been named its strategic marketing partner in 2014.

However, Tourism WA also worked with experiential marketing and events agency Banter earlier this year on an activation in Victoria.

Tourism WA is the state government’s agency responsible for promoting Western Australia as a holiday and event destination.

This includes marketing the state; developing, attracting and promoting major sporting, arts, cultural and business events; and supporting major projects that will draw visitors to particular destinations.

Please login with linkedin to comment

cummins&partners Tourism WA Tourism Western Australia Western Australian Tourism Commission

Latest News

Cropped shot of an unrecognizable woman out shopping in the city
  • Technology

commercetools Launches Accelerator To Help Retailers

commercetools has today launched The commercetools Accelerator, to help retailers and brands launch enterprise commerce initiatives in weeks versus months. The flexible solution allows enterprises to easily connect to back-end systems such as CRM, ERP and OMS, integrate complex product catalogues, get up and running with e-commerce initiatives right away and easily add any other channels […]

Australian flag and a gavel on a sounding block
  • Media

Pacific Magazines And Bauer Head To Court

Seriously, you can't make this stuff up! Unless you're a women's weekly glossy mag then you could make this stuff up.

by B&T Magazine

B&T Magazine
Marketing Mavericks: Bumble’s Lucille McCart
  • Marketing
  • Partner Content

Marketing Mavericks: Bumble’s Lucille McCart

B&T's editor uses & recommends Bumble. And that includes three drinks to the face, a knee to the groin & a pepper spray.

by B&T Magazine

B&T Magazine
Kyle And Jackie O Take 10% Pay Cut
  • Media

Kyle And Jackie O Take 10% Pay Cut

Kyle now threatening to resurrect his television career after being forced to take a haircut over at the radio station.

by B&T Magazine

B&T Magazine
Working Hard Or Hardly Working? Challenge A Mate To A Collect4 WebAR Game!
  • Technology

Working Hard Or Hardly Working? Challenge A Mate To A Collect4 WebAR Game!

We know how hard it is to stay focused at home – endless conference calls, bored kids, needy pets – so many distractions. Well, here’s another. The team at Unbnd has introduced a WebAR version of the classic Connect4 but played through your mobile browser – no app required. So instead of pretending to work, […]