Tourism WA Launches Tender For Creative Advertising

Tourism WA Launches Tender For Creative Advertising
SHARE
THIS



The Western Australian Tourism Commission, which trades as Tourism Western Australia (Tourism WA) has released its tender for creative advertising services.

According to a notice on the WA government’s tender portal, Tourism WA is seeking to appoint “innovative marketing agencies to provide a range of services including strategic and creative services, and implementation and production services”.

Tourism WA intends to award the creative and strategic service category to a single supplier which will lead creative strategy and concept development, including the development of the overarching brand positioning and creative expression in the form of campaigns.

Agencies nominating for this service category may also nominate for the implementation and production services category.

However, Tourism WA intends to award this category to a number of suppliers “in order to provide maximum versatility and flexibility to this portion of the contract”.

These suppliers will support Tourism WA’s planned marketing activities through the implementation of campaign plans and the production of creative executions.

This may require unique and specialised services, including digital, TV and cinema, press and print, radio, and out of home.

The contract duration is two years, with the option of an extension.

Tourism WA originally planned to kick off the tender process in August. However, the application deadline is Thursday 14 February 2019 at 2:30pm.

B&T understands Cummins&Partners is the incumbent agency for Tourism WA, having been named its strategic marketing partner in 2014.

However, Tourism WA also worked with experiential marketing and events agency Banter earlier this year on an activation in Victoria.

Tourism WA is the state government’s agency responsible for promoting Western Australia as a holiday and event destination.

This includes marketing the state; developing, attracting and promoting major sporting, arts, cultural and business events; and supporting major projects that will draw visitors to particular destinations.

Please login with linkedin to comment

cummins&partners Tourism WA Tourism Western Australia Western Australian Tourism Commission

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]