The Tasmanian government’s tourism division is embarking on a project which will include an overhaul of its marketing program to become a “cutting-edge consumer-focused content marketing organisation”.
The state government has issued a request for information (RFI) on its tender portal to collect facts and opinions from marketing technology providers on the Interactive Design and Information Architecture Project.
“Over time, seasonal brand campaigns will be replaced with always-on relevant customer communications, branded content marketing and integrated cross-channel experiences,” the notice said.
The closing date for the RFI is Monday 4 June.
