Tonic Media Network, Australia’s largest health and wellbeing media network, is now live in New Zealand—giving brands access to 8 million patient visits annually, across GP clinics, hospitals and diagnostic centres.
Following strong demand since its August 2025 launch, Tonic has now acquired MediBoard, combining its digital out-of-home (DOOH) screen network with MediBoard’s established print and
digital infrastructure to create a comprehensive point-of-care media solution for marketers.
The combined network comprises 700 MediBoards and 125 digital screens—including 90 Digital MediPosters and 35 Tonic DOOH screens—across nearly half of GP clinics and all major hospitals throughout New Zealand’s North and South Islands.
Richard Silverton, CEO of Tonic Media Network, said: “Tonic was built on a simple but powerful premise: improved health literacy leads to better health outcomes. We’ve proven the model in
Australia, and now we’re pursuing that same mission in New Zealand, to improve health outcomes for all New Zealanders.
“With 8 million patient visits annually, this is high-impact DOOH at scale. Audio-enabled premium content, 15 minute dwell time, in trusted environments, means that brand messages achieve
cut-through that traditional DOOH simply can’t deliver.”
Founded in 2013 by physician and medical broadcaster Dr Norman Swan, Tonic reaches over 15 million people each month in Australia through more than 6,200 digital and print assets across
urban, regional and remote communities. Brands working with Tonic benefit from a proven media environment—with 61 per cent of viewers taking action and 45 per cent message recall—in a space that’s brand-safe, contextual and highly targeted.
In New Zealand, Tonic has already established content partnerships with organisations including Healthify NZ, Asthma NZ, the Health Quality & Safety Commission, MetService, and the Graeme
Dingle Foundation with a commitment to creating content that resonates with Maori, Pasifika and the many diverse communities across NZ. A launch video series featuring Auckland-based GP Dr
Jono Hoogerbrug, focusing on timely and relevant health topics, is now playing on Tonic DOOH screens across the country.
Paula Mooney, general manager of MediBoard NZ, said: “MediBoard has built deep trust with clinics and communities throughout NZ. Joining forces with Tonic allows us to enhance that service
with world-class content, proven engagement and a mission that we share—improving health outcomes for all New Zealanders.”
Tonic supports fully integrated campaigns across video, print and digital, backed by a local content team and in-house creative capability. Leveraging MediBoard’s established scale accelerates the
rollout of Tonic’s digital screen network, delivering a powerful point-of-care DOOH platform with immediate national reach. Messaging can be tailored by region, language or cultural context, making it contextually relevant, brand-safe, and effective for national, regional or community-based campaigns.
