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Reading: Toblerone Partners With ARIAs Red Carpet To Launch Premium Offering
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B&T > Marketing > Toblerone Partners With ARIAs Red Carpet To Launch Premium Offering
Marketing

Toblerone Partners With ARIAs Red Carpet To Launch Premium Offering

Staff Writers
Published on: 13th November 2023 at 9:15 AM
Edited by Staff Writers
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Iconic premium chocolate brand Toblerone has partnered with ARIA to debut their most premium chocolate offering, the new Diamond Shaped Praline, in the ARIA Awards Red Carpet Diamond Edition by Toblerone.

Lead Image: L-R – Christian Wilkins, Bridget Hustwaite and Rhys Nicholson

“Toblerone is thrilled to be part of the 2023 ARIA Awards, as we recognise the best and brightest talent in Australian music. Just as Toblerone’s distinctively shaped chocolate stands out in a world of squares, the ARIA Awards Red Carpet will celebrate the diversity, originality and brilliance of the industry,” said Ben Wicks, vice president of marketing for Mondelez International.

Kicking off the festivities on the 2023 ARIA Awards Red Carpet Diamond Edition by Toblerone will be model and actor Christian Wilkins and music presenter, author and podcaster Bridget Hustwaite, who are set to light up the Red Carpet as our esteemed red carpet hosts on Wednesday, 15 November at the Hordern Pavilion.

Together, Christian and Bridget will be live from 1.30 pm on @ARIA_Offical YouTube channel, where they will bring all the exclusive moments, fashion highlights, and interviews with all your favourite artists live from the Hordern Pavilion.

“Growing up I’ve always loved watching the red carpet and seeing all the artists in their wonderful outfits, and now to be able to co-host the ARIA Awards Red Carpet Diamond Edition by Toblerone, with the gorgeous Bridget is truly a pinch me moment. I can’t wait to speak to some of our biggest stars and celebrate an incredible industry that is Australian music,” Wilkins said.

“I’ve spent the last five years reporting on the ARIA Awards as they unfolded on triple j, so to step out of the radio studio and onto the red carpet is an absolute dream! Australian music has been on fire this year so I’m really excited to celebrate all the amazing nominees” said Hustwaite.

Award-winning comedian and popular judge of the Stan Original Series RuPaul’s Drag Race Down Under, Rhys Nicholson, will be bringing their frivolity to the red carpet, interviewing nominees, performers and celebrities ahead of the live awards. The ARIA fun will continue throughout the live ceremony for Stan Backstage, where Rhys will be joined by Bridget, to chat exclusively with the award-winners and performers straight off the stage.

“I am simply bursting at the seams with excitement to shout at the beautiful people on the red carpet and then spend the evening backstage grilling Bridget and award-winners about their music knowledge. What’s their favourite chord? How does a CD work? Which Minogue would win in an arm wrestle? All the big questions,” Nicholson said.

As the place where things get interesting, Crown will also unveil the decadent ARIA Style suite, where industry talent and artists will prepare to walk the ARIA Awards Red Carpet Diamond edition by Toblerone.

This year’s sold-out event promises to be a night filled with unforgettable moments, showcasing the best homegrown music Australia has to offer with a rocking line-up of performers coming together to make the Awards the biggest night of the year in Australian music.

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TAGGED: aria awards, toblerone
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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