Oracle looks set to acquire TikTok’s US (and possibly Australian) operations, after Microsoft confirmed its bid to take over the video-sharing app had been rejected.
Last month, US President Donal Trump threatened to ban TikTok, unless it sold its US operations, citing security concerns.
Microsoft immediately emerged as the frontrunner to complete the acquisition and even put out an official statement confirming its interest in the app.
The proposed takeover of TikTok included operations in Canada, Australia and New Zealand, as well as the United States.
However, the possibility of TikTok joining Microsoft was eliminated this morning, with the tech giant confirming its bid had been rejected.
“ByteDance let us know today they would not be selling TikTok’s US operations to Microsoft. We are confident our proposal would have been good for TikTok’s users, while protecting national security interests,” Microsoft said in a statement.
“To do this, we would have made significant changes to ensure the service met the highest standards for security, privacy, online safety, and combatting disinformation, and we made these principles clear in our August statement. We look forward to seeing how the service evolves in these important areas.”
While Microsoft was the early favourite to acquire TikTok, Oracle soon emerged as another potential suitor for the video platform.
And according to reports in The Wall Street Journal, Oracle has won the bidding for the social media platform.
It remains unclear whether this takeover will include Australian operations, as the proposed Microsoft would have.
TikTok Australia declined B&T‘s request for comment.
Chinese tech export rules
While Oracle looks set to complete the takeover, questions remain around just what this deal will look like.
The Chinese government – which is reportedly opposed to the move to sell TikTok’s US operations – recently introduced new rules around the export of technologies.
Under the rules, Chinese technologies will need approval from the government before they are exported.
TikTok’s algortihm is expected to fall under these rules.
Please login with linkedin to commentTikTok
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]