Uh oh, looks like it wasn’t quite the happy ending 10 might have been hoping for with this season of The Bachelorette, with just 573,000 viewers tuning in to see the double Bachelorettes pick their winners, according to OzTAM metro numbers.
Meanwhile, a clean 500,000 viewers tuned in to watch the episode proper.
It was the lowest rating Bachelorette finale ever, and the lowest rating season.
It was also a massive dip on last year’s season with Angie Kent, which saw 1.006 million viewers tuned in to see Angie choose her man, with some 848,00 viewers watched the episode proper.
This season of The Bachelorette has certainly struggled, despite the new format featuring two Bachelorettes. It comes amid increased demand for more diverse casting. And, it turns out one of the Bachelorette sisters has already split with the man she chose.
A Network 10 spokesperson: “This season of The Bachelorette Australia was a unique and heart-warming story of family, friendship and love. Sisters Elly and Becky Miles welcomed viewers into their lives and opened their hearts for a double shot at love in a season that had viewers talking from start to finish.
“The Bachelorette Australia was the number one show in its timeslot in under 50s. It was the number one entertainment program across social media platforms and grew its live stream audiences.
“We would like to thank the teams at Warner Bros. and Network 10 for a wonderful season, and all our partners and sponsors for their support. We look forward to bringing viewers The Bachelor Australia and The Bachelorette Australia in 2021.”
Anyway, in brighter news, Nine’s The Block did okay on 739,000, while Seven’s The Chase did 535,000. ABC’s best for the night was ABC Kids’ Bluey, with 397,000 people tuning in.
Nine won the night in primary channel share with 19.6 per cent, Seven followed on 16.4 per cent, while 10 did 12.5 per cent, ABC 11.4 per cent and SBS 5.0 per cent.
Here’s how the rest of the night ran.
Over at Seven, news did 999,000, Home and Away did 495,000, and Sunrise did 308,000.
Nine news did 949,000, ACA did 669,000, Hot Seat did 468,000, and a Paramedics encore did 354,000.
10’s The Project did 508,000.
Finally, ABC news did 743,000, and 7.30 did 667,000 and Scottish Vets Down Under did 325,000.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]