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Reading: This Man-Motorcycle Singing ‘Karma Chameleon’ Will Be The Coolest Insurance Ad You See All Day
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B&T > Campaigns > This Man-Motorcycle Singing ‘Karma Chameleon’ Will Be The Coolest Insurance Ad You See All Day
Campaigns

This Man-Motorcycle Singing ‘Karma Chameleon’ Will Be The Coolest Insurance Ad You See All Day

Staff Writers
Published on: 18th March 2021 at 10:05 AM
Staff Writers
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Let’s face it, insurance is often about as exciting as a drilling at the dentist.

So, it’s always hats off to any agency that can twist an insurance pitch beyond the mediocre and the humdrum.

Take new work for US motor vehicle insurer Progressive and its creative agency the Havas-owned, Boston-based Arnold Worldwide.

The two-part special features a freaky human/motorcycle hybrid called Motaur (played brilliantly by the actor Terrence Terrell), who’s been reprised from previous Progressive campaigns.

In the first spot – filmed by acclaimed female director J.J. Adler – Motaur takes to a desolate highway, however, instead of the predictable road trip tune it all plays out to the Culture Club’s classic Karma Chameleon.

There’s even a second spot as Motaur shops for new tyres that plays out like a visit to a shoe store.

Check out the magnificent fun below:

https://www.youtube.com/watch?v=Uyp6a_Ys6Io

 

https://www.youtube.com/watch?v=_NWTxrIKVQk

 

 

 

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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