Earlier this year, Emotive was appointed as the lead creative agency for the iconic Australian ice cream brand Weis and just in time for summer, the agency in collaboration with Unilever, has launched its second campaign for the brand, aiming to restore Weis to its iconic status in Australian summers.
‘The Saviour of Summer,’ campaign shows how Weis bars are the perfect taste of relief, helping Aussies when they need it most. At the heart of the campaign is the Weis-A-Corn, a playful and magical character with a Weis Bar horn, ready to offer cool, refreshing moments for Australians.
The Weis-A-Corn, voiced by Aussie actor Justin Rosniak, brings the brand’s essence to life in a quirky and unexpected way, capturing the fun and refreshment that Weis has delivered for generations, and cementing its place as the ultimate saviour of summer.
Scott Mingl, Head of Ice Cream ANZ, Unilever, commented: “Weis is an iconic Australian brand, and it deserves a character that’s just as bold and memorable. The Weis-A-Corn delivers that in spades — it’s a brilliantly simple yet unexpected idea that breaks the mould of advertising in this category. Safe to say, there’s nothing boring about a mythical creature handing out ice cream with a horn!”
“Summer is a brilliant time of year, right up until it isn’t. When the temperature rises, the beaches get crowded and searing steering wheels become torture devices. We need some help. Enter the magical Weis-a-corn, a slightly disgruntled bearer of delicious Weis bars brilliantly brought to life hilariously by Yianni, the MoFa team and the always brilliant ALT VFX,” said Rupert Taylor, creative director, Emotive.
The campaign rolls out nationally across TV, digital, social, OOH and owned assets from 4 November.
