The Rock Surpasses Kylie Jenner As Instagram’s Most Valuable Influencer

The Rock Surpasses Kylie Jenner As Instagram’s Most Valuable Influencer

Dwayne ‘The Rock’ Johnson has been anointed Instagram’s highest-paid celebrity, according to a new report.

Hopper HQ has revealed its Instagram Rich List for 2020, which ranks Instagram celebrities based on how much money they could collect for a single sponsored post.

And the research suggests The Rock, with his 187 million followers, could charge upwards of $US1,015,000 ($1.46 million).

As well as eclipsing the $US1 million per post mark, The Rock’s ascension to the top of the list also marks the first time since 2017 Kylie Jenner has not been at the top of the chart.

Jenner finished second in the 2020 list, with her per post fee sitting at $US986,000 and 181 million followers.

This was followed by Cristiano Ronaldo – who has more followers than both The Rock and Jenner at 224 million – and Kim Kardashian.

Ariana Grand rounded out the top five.

Although The Rock mostly uses his platform to promote his own business ventures – namely his tequila brand – he has been know to appear in big budget campaigns.

In 2017 he appeared in a hilarious ad for Apple promoting Siri technology, while in 2018 he led a big name campaign for Under Armour.

 




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