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Reading: Is Dwayne ‘The Rock’ Johnson’s Hilarious New Apple Ad Its Best Ever?
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B&T > Campaigns > Is Dwayne ‘The Rock’ Johnson’s Hilarious New Apple Ad Its Best Ever?
Campaigns

Is Dwayne ‘The Rock’ Johnson’s Hilarious New Apple Ad Its Best Ever?

Staff Writers
Published on: 25th July 2017 at 12:12 PM
Staff Writers
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Dwayne “The Rock” Johnson is the star of a huge budget new TVC promoting Apple’s Siri voice assistant which some commentators are already calling the tech giant’s best commercial ever.

The spot is called “The Rock x Siri Dominate the Day” and at just shy of four minutes long almost moves into short film territory and comes with plenty of stunts, actions, aliens and gags.

Over the weekend, Johnson himself tweeted about the ad calling it “the biggest, coolest, sexiest, funnest (is that a word?) movie ever”. Leading some to believe the TVC was actually a trailer for one of Johnson’s new films.

Check the ad out below:

https://www.youtube.com/watch?v=ufBLI6bB9sg

The spot promotes Siri’s integration with FaceTime, iTunes playlists, and car-ride service Lyft and was produced for Apple by Seven Bucks Productions, the company Johnson co-founded with his manager and producing partner Dany Garcia.

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TAGGED: Advertising Standards Bureau, Dwayne Johnson, Luke Starr
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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