In no surprise to anyone, it’s the fitness freaks folk and health-conscious brands that dominate the trend of New Year’s Resolution advertising.
Regardless, we’ve hunted down some of the brands who are capitalising on the idea of people trying to better themselves for the first two weeks of January in their latest ad campaigns.
Despite not being in this particularly cheerful category ourselves, B&T still admires the energy brands put into inspiring people to live bigger and better in the New Year, including these guys:
The gym chain has launched a series of emojis to help those working out crank things up a notch from the typical gym selfie.
The campaign run by Cancer Research UK challenges people to not drink *gasps* for an entire month and in turn, raise some dollars for a bloody good cause.
This year, the campaign created by advertising agency Karmarama will appear across TV, radio, digital and social media, and reminds people you can still have fun sober.
The protein-led nutrition company has launched its 2016 campaign entitled ‘It’s Not For Everybody’, acknowledging that its products are a choice for those who know there is no substitute for hard work and dedication.
Because the New Year isn’t all about beating your 2015 PB and throwing away all your boxes of mac n’ cheese.
The travel site has introduced its ‘Resolution Translator’ for 2016, an online and mobile app that “translates” your resolutions. Simply type in what you want to do in 2016, and the tool suggests a suitable break.
Another travel company that knows sometimes our resolution is just to be lazy, which is the exact message in one of its new 30-second TV adverts.
Be Lazy and Go Crazy debuted on Boxing Day and focus on people being “whatever they want to be” while on holiday with Thomas Cook.
Yes, this is still a fitness one, and yes, we have literally run out of ads that are anything but gyms, travel sites or sober ventures, but the ad are certainly a more fun approach to getting fit in 2016.
Kwik Fit has introduced a free 30-minute fitness class to help customers shift their Christmas ‘spare tyre’ with the help of spare tyres, and uses real Kwik Fit technicians (ie fat mechanics) working alongside personal trainer Mikah Simpson in a fitness routine using only car tyres.
We might have covered this yesterday, but it’s still a favourite for the slightly odd pile of New Year’s resolution campaigns.
Encouraging you to ‘Commit to Something’, whether it be multiple sexual partners or a bucketload of cash, the fitness club has stretched its idea very wide this new year.
outdoor digital media company qms has announced it will renew it’s exclusive sales agreement with Manboom for a further 5 Years. The agreement will see QMS retain ten digital and eight static premium billboards across Sydney, including exclusive coverage of the M2 motorway and the renowned ‘The Kingsford’ at Sydney Airport. QMS CEO, John O’Neill, […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
CHEER Cheese – which was rebranded earlier this year – has officially begun its rollout. The brand, which is owned by Saputo Dairy, changed its name to create “a culture of acceptance, inclusion and respect”. Cam Bruce, commercial director, Saputo Dairy Australia says, “We are excited to confirm that shoppers can now purchase CHEER Cheese […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]
Last night’s footy match between Brisbane and Geelong was the most-watched non-news of the night, nabbing a nice 582,000 viewers for Seven. In recent weeks, MasterChef has dominated the Thursday night entertainment, but last night slotted in the ratings behind both the footy and The Chase to score 541,000 viewers overall. Seven News came out on top […]
Google has officially announced it will be delaying the deprecation of third-party cookies, pushing the changes back to 2023. When Google first announced it would be getting rid of cookies on Chrome back in early 2020, some questioned the feasibility of the proposed timeline of two years. In an announcement on Thursday, Google’s privacy engineering […]
We’ve dished out plenty of reminders, but believe us when we say that NOW is the time to submit your entry for B&T’s inaugural Best of the Best Awards. If you’re still going on your submission, it’s time to hit the panic button (but make sure you also hit the ‘submit’ button). And, if you’re confident […]
Southern Cross Austereo and Network 10 have agreed to a two-year regional affiliation deal. The deal will come into play on July 1, and see 10 extend the content it broadcasts from Channel 10, 10 Bold, 10 Peach and 10 Shake into areas of regional Queensland, Southern New South Wales, and Victoria. 10 currently has […]
During the penultimate day of Cannes Lions Live, Cannes Lions has announced the winners of a slew of categories. The Brand Experience and Activation Lions, Creative Business Transformation Lions, Creative eCommerce Lions, Creative Effectiveness Lions, Mobile Lions, Innovation Lions, and Radio & Audio Lions winners were all announced in the Awards Show, streamed from Cannes, […]
At Zavy, we track the movings and shakings of brands across a range of industries on our social scoreboards. We want to see brands use social media as a space for real brand building and connecting with people – after all, that’s what it was created for. In their ground-breaking advertising report, The Long and […]
Cummins&Partners has redefined what the next decade will look like for Chobani in its new brand campaign Food Made Good. Building on the four years of partnership between Cummins&Partners and Chobani, this campaign was born through strategic leadership to uncover the truth at the core of the brand and bring it to life through a […]
Japanese rescue crews and journalists have been left red-faced after they arrived to a report of a woman drowning in a local harbour only to discover it was a life-like sex doll bobbing about in the water. The incident happened in the harbour city of Hachinohe on Japan’s north-east coast. “The woman” in the water […]
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]