As the year inevitably comes to a close, YouTube has released the ads Aussies watched the most throughout 2015. Ricky Gervais, Hoverboards and two of Air New Zealand’s safety videos made the cut.
It’s the third time YouTube has released its list and with YouTube watching up 60 per cent more than last year, head of YouTube and ads marketing at Google, Chris Dodson, said he and the team are eagerly anticipating what brands come up with in
“The 2015 edition showcases how brands are continuing to find new ways to capture people’s imaginations on YouTube, from the distinctively unskippable Optus ad featuring Ricky Gervais, to longer form made-for-web ads from the likes of Nutri-Grain and Air New Zealand,” he said.
“With Australians spending more and more time on YouTube, we look forward to seeing the work that brands create, broadcast and share in 2016.”
The top 10 ads featured on the Leaderboard are calculated using an algorithm that factors in organic and paid views, watch time and also audience retention.
Check out the full list below.
1. Clash of Clans: Ride of the Hog Riders
Client: Clash of Clans
Creative Agency: Barton F. Graf
2. Ricky Gervais for Optus
Client: Optus
Creative agency: Emotive, helped by M&C Saatchi
Media agency: Starcom
https://www.youtube.com/watch?v=waymSm5lP-k
3. Technology has hijacked family dinnertime. Watch the Pepper Hacker reclaim it
Client: Dolmio
Creative agency: Clemenger BBDO, Pollen Digital
Media agency: Starcom, Ogilvy
4. Remove Labels this Ramadan
Client: Coca Cola Middle East
Creative agency: FP7 DXB & Memac Ogilvy
Media agency: UM MENA
5. The Unique Connection
Client: Pandora
Creative agency: Malling Publications
https://www.youtube.com/watch?v=DRoqk_z2Lgg
6. All-new Honda HRV
Client: Honda Australia
Creative agency: Leo Burnett Melbourne
Media agency: ZenithOptimedia
https://www.youtube.com/watch?v=9c7MJl3H5as
7. Rugby player with life-threatening disease – Nathan Charles
Client: Nutri Grain
Creative agency: J. Walter Thompson Sydney
Media agency: Mindshare
https://www.youtube.com/watch?v=1mbDNM1aJQY
8. The Lexus Hoverboard: It’s Here
Client: Lexus International
Creative agency: CHI & Partners
Media agency: The Media Store
https://www.youtube.com/watch?v=ZwSwZ2Y0Ops
9. Men in Black Safety Defenders #AirNZSafetyVideo
Client: Air NZ
Creative agency: TRUE
Media agency: OMD
https://www.youtube.com/watch?v=ji65WI5QLZI
10. Air New Zealand’s Safety Safari
Client: Air NZ
Creative agency: TRUE
Media agency: OMD
https://www.youtube.com/watch?v=ADqb6ovsasE
