Artificial intelligence isn’t always about efficiency, and for Claudia Warren and Francesca Hampton from Havas Red, the 2025 Hatchlings brief for Women on a Mission was a chance to use technology to make the invisible visible.
Catching up with B&T ahead of the 2026 Hatchlings competition, Warren and Hampton said that they were “confronted by Women on a Mission’s revealing statistics”.
Entries for Cairns Hatchlings, presented by Yahoo, are open now!
“612 million women and girls live within 50 kilometres of active war zones, yet their struggles often go unseen,” the pair said. “This inspired our reflection, revealing to us that for many, it’s difficult to imagine the experiences of those living in war-torn places, let alone place faces to the names of those who overcome, survive and thrive. It’s easy to ignore something that isn’t right in front of us.”
Their response was to give those women a face, one built from hundreds of real stories.
“We set out to bring these individual experiences to life through a collective representation of the women and girls facing these challenges. We created Amani (meaning peace), a Forbes Asia Power Businesswoman of 2025. She represents the stories and faces of 612 real women affected by war, one for every million in reality. Born out of 612 stories, Amani is one face, created through AI, representing the masses, the millions of women and girls currently living in war zones across the globe. Yet she stands as an unavoidable individual; a Forbes-list finalist, a LinkedIn Top Voice, a respected byline contributor,” they said.
The idea was deeply personal, but pulling it together in just 24 hours was something else entirely.
“The 24-hour deadline was intense, something we knew would be tough, but still felt the pressure of. That said, we actually loved the hustle in the fast pace. It pushed us to work smarter, lean into each other’s strengths, and stay focused on getting our ideas across the line.”
For Warren and Hampton, the process was as much about trust as it was about talent. “It taught us to trust each other. We knew we needed to land on an idea we were proud of, and having a partner we could bounce ideas off without judgment was key. That openness helped us refine our thinking and arrive at a concept that felt powerful and true. It also pushed us to be more strategic and creative, sorting through initial ideas quickly and honing in on what would resonate most”.
Their submission, part campaign, part social statement, left a lasting impression. “We’re proud to have created a campaign that could be brought to life by Women on a Mission, and that we believe could have a real-world impact. We’re also proud of the strategy we built, layered, thoughtful, and developed in such a short time.”
The experience, they say, reshaped how they approach creative work. “The importance of insight-driven work and the power of collaboration. Hatchlings reminded us how much we can achieve under pressure, and how valuable it is to work with people who challenge and support you. It also highlighted the depth of talent in our industry, from fellow Hatchlings to the mentors and judges we met. That exposure was so inspiring!”
Through Hatchlings, Warren and Hampton’s work serves as a rare reminder that even in a world defined by algorithms, human insight remains the most powerful creative tool of all.
And to the next round of potential Hatchlings, the pair said the challenge is like “no other”.
“The tight timelines (while stressful!) give you a whole new kind of career experience. Plus, the networking is incredible, from meeting other young professionals to learning from industry experts at the conference. It’s a chance to immerse yourself in the creativity, energy, and knowledge that fuels the Cairns Crocodiles.”
Entries for Cairns Hatchlings, presented by Yahoo, are open now!
