B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Pinterest
  • B&T Exclusive
  • Married At First Sight
  • Seven
  • Partner content
  • AFL
  • Cairns Crocodiles Speaker Spotlight
  • Meta
  • Thinkerbell
  • TikTok
  • WPP
  • QMS
  • Special
  • Google
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Courier Mail ‘She Male’ Headline Was “Gratuitous” And Caused Offence: Australian Press Council
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > The Courier Mail ‘She Male’ Headline Was “Gratuitous” And Caused Offence: Australian Press Council
Media

The Courier Mail ‘She Male’ Headline Was “Gratuitous” And Caused Offence: Australian Press Council

Emma Mackenzie
Published on: 4th August 2015 at 11:18 AM
Emma Mackenzie
Share
3 Min Read
Image via Mamamia.
SHARE

The front page of News Corp’s The Courier Mail detailing the death of Mayang Prasetyo – calling her a ‘she-male’ – has been ruled “gratuitous” and “not sufficiently warranted in the public interest” by the Australian Press Council (APC).

The front page appeared on The Courier Mail early October last year, detailing the horrific murder of transgender woman Mayang Prasetyo with the words “Monster Chef and the She Male”. Throughout the spread the publication referred to the victim as a “ladyboy”, with references to the victim’s activities as a sex worker.

Image via Mamamia.
Image via Mamamia.

As per the report on the APC website, the publication said it believed the story was in the public interest as it was one of the more “gruesome crimes” in Queensland’s history.

The publication also said the victim referred to herself as “transgender” and “ladyboy”.

The pictures had been taken from the victim’s Facebook page, however The Courier Mail said they were images she had used to promote herself.

The Courier Mail had received a number of complaints from readers at the time, and in response, said in the APC document it had taken a number of steps to address the criticism, saying  it had “no intention of diminishing the value of Mayang’s life”, as well as publishing a number of articles the following few weeks addressing the issue.

Ultimately, the APC found The Courier Mail had breached the General Principles 3 and 6 of the Standard of Practice of the Council. Principle 3 states factual material is presented with fairness and balance, and Principle 6 states publications should avoid causing offence, distress or prejudice unless in the public interest.

The statement from the APC said: “The Council considers that the prominent treatment given to the victim’s gender, and the repetitive detail of her sex work, was gratuitous and contributed to the substantial offence caused by the terminology used to describe the murder victim. This was not sufficiently warranted in the public interest. For the same reasons, Ms Prasetyo’s death was presented in a manner that was not reasonably fair and balanced.

“Accordingly, the Council finds a breach of its Standards in relation to General Principles 3 and 6.”

However the APC did note The Courier Mail had responded to criticism and readers’ complaints with publishing prominent editorial the following day.

“The Council notes the steps taken by the publication to address the complaints and commends it for its work to ensure such issues are covered sensitively in future. Accordingly, in this aspect of the complaint, the Council finds no breach of General Principle 4.”

Principle 4 of the Guidelines states a fair opportunity for subsequent publication is offered to a possible breach of principle 3.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: Advertising Standards Bureau, Emaling, Inventium, James Pakcer
Share
Emma Mackenzie
By Emma Mackenzie
Follow:
Emma Mackenzie was a reporter at B&T from 2015 - 2016.

Latest News

Value For Brands & Democracy: Why Media Leaders Are Pulling Back The Curtain On The Newsroom
28/04/2026
The Anti-Bullshit Guide To Cairns Crocodiles 2026
28/04/2026
Mark Coad Joins Hatched As Senior Adviser
28/04/2026
TV Ratings (27/4/2026): Game Shows Battle As The Floor Leads Ratings Run
28/04/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?