Home of Australia’s premier men’s and women’s football competitions, the A-Leagues has appointed leading audience engagement MarTech SaaS platform Komo Technologies as its fan engagement technology supplier.
The technology will see the A-Leagues deepen connections with fans and reach new audiences through interactive fan engagement campaigns.
The engagement tools and campaigns will roll out across the KEEPUP, the A-Leagues’ one-stop-shop website and native app for football news and content, as well as the A-Leagues clubs’ own digital properties.
The fans will also enjoy an extra level of fan engagement live at games through the Komo big-screen integrations, including live fan data feeds.
The A-Leagues’ digital hub will provide immersive opportunities for fans to experience the beautiful game like never before through branded, interactive content created using Komo’s gamification tools and over 50 plug and play games, including live polls, trivia, quizzes, live predictor games, instant win games and competitions, as well as social and rich media integrations and rewards.
Each team also has access to the Komo technology and can create its own team-branded fan hub using Komo tools to engage fans and leverage commercial opportunities on their own digital Engagement Hub and in-stadium.
The ability to deliver engaging campaigns and value for fans, sponsors and brand partners across the League’s digital network will enable the A-Leagues to expand its community through leveraging rich media tools, interactive content, prizes, and rewards as users participate in fun games and competitions.
The product gives the A-Leagues a scalable, enterprise solution backed by enterprise-level customer support, with the ability to leverage Komo’s expertise to commercialise the digital assets the A-Leagues and their teams create on the Komo platform.
Rob Nolan, A-Leagues director of marketing and data said: “Komo’s tools and expertise are helping both A-Leagues and our partners understand and connect with our fans on a deeper level. Whether fans are watching the game, on the couch or in a stadium, the Komo engagement hub allows us to connect with them to develop an ongoing relationship.
“This is key to our overarching business strategy to understanding and enhancing fan experience.”
Joel Steel, Komo CEO and Co-Founder added, “We are thrilled to be working with the team at the A-Leagues to continue enhancing not only the fan experience but also to provide greater value for their sponsors and, importantly, being part of their mission to deepen their understanding of the fans, to ultimately serve them better in the future.
“Second screens are a part of the sporting experience, and we can provide real value to the fan with interactive and gamified content through a second-screen digital experience. You can connect with the fan on a whole new level.
“This is going to be an exciting offering, to the A-Leagues, their partners, and fans. Our team of engineers are continually enhancing our platform with new games, competitions, integrations, and most importantly, for brands, live analytics, and deep data insights.
“You can create great value for all stakeholders when you treat the relationship with the fans like a partnership, with a fan-first philosophy, the data, and insights you collect are used to continually enhance their experience. The A-Leagues certainly have the fan-first mindset, and we are excited to help them bring it to life,” Steel said.
Komo’s technology enriches the Leagues’ understanding of fans and audiences to better serve them where they are today, as well as where they’ll be in the future.
Team Komo’s dedicated resources are working with A-leagues and clubs across the men’s and women’s competitions to create digital Engagement Hubs filled with branded, interactive content, competitions, gamified experiences, and rich media for fans. These immersive experiences can be engaged with anywhere, from at the stadium via big-screen integrations, to live data feeds through LED and IPTV, or across a live broadcast and through all digital and social channels.
