We’re all in favour of a good ol’ list over at B&T and the Gunn Report has delivered with its top 20 ads from the 21st Century thus far.
The Gunn Report, managed by founder Donald Gunn, managing director Emma Wilkie and director of communications Amanda Benfell, asked 1754 citizens of adland for their say in the ads.
“This new reel that resulted has turned out to be a compilation of 20 demonstrations of pure genius,” the trio wrote on the site.
“Please join us in applauding the agencies, agency teams, clients, directors and production companies who stand behind this wonderful body of work.”
Below are the top 20, in the order they appear in the site.
BGH Air conditioners: Dads in Briefs
Agency: Del Campo Nazca Saatchi & Saatchi, Beunos Aries
Budweiser: Wassup
Agency: DDB Chicago
Cadbury: Gorrila
Agency: Fallon, London
Canal Plus: The Closet
Agency: BETC Euro RSCG, Paris
https://www.youtube.com/watch?v=MiGVU0cYf-4
Canal Plus: The Bear
Agency: BETC Euro RSCG, Paris
chipotle: Back to the start
Agency: Creative Artists Agency, Los Angeles
https://www.youtube.com/watch?v=aMfSGt6rHos
Dove: Evolution
Agency: Ogilvy & Mather, Toronto
https://www.youtube.com/watch?v=Q5qZedMTkkE
Guinness: noitulove
Agency: Abbott, Mead Vickers BBDO, London
Happy Dent Teeth Whitening Gum: Happy Dent Palace
Agency: McCann Erickson, Mumbai
Honda: The Cog
Agency: Wieden & Kennedy, London
Honda: Grrr
Agency: Wieden & Kennedy, London
John West Salmon: Bear
Agency: Leo Burnett, London
Metro Trains: Dumb Ways to Die
Agency: McCann Melbourne
Nike: Tag
Agency: Wieden & Kennedy, Portland
Nike: Write the Future
Agency: Wieden & Kennedy, Amsterdam
https://www.youtube.com/watch?v=7spydLmzLKU
Old Spice: The Man your man could smell like
Agency: Agency: Wieden & Kennedy, Portland
Peugeot: The Sculpture
Agency: Euro RSCG MCM, Milan
Sony Bravia: Balls
Agency: Fallon, London
Volkswagen Golf: Kids on Steps
Agency: DDB Berlin
Volvo Trucks: Epic Split
Agency: Forsman & Bodenfors, Gothenburg