Ten Unveils Multi-Million Dollar Trade Campaign Via Spark Foundry

Ten Unveils Multi-Million Dollar Trade Campaign Via Spark Foundry

Network Ten has launched a nationwide, marketing campaign to promote the network’s upcoming schedule of new shows.

The multi-platform ‘Always on’ campaign will appear across a range of media including radio, digital outdoor, static outdoor, transit, social, print, online, targeted street media, in-venue advertising, ATN national traffic reports and retail. On the digital channels, the creative will change based on the programming schedule of the day.

The campaign is the work of creative agency Spark Foundry with media by Carat.

Network Ten’s head of marketing and social media Brad Garbutt said: “The return of some of Australia’s most loved programs like The Bachelor Australia, Australian Survivor – Champions V Contenders and The Bachlorette Australia combined with some exciting new formats including Pointless, Russell Coight’s All Aussie Adventures, Street Smart and Blind Date, and the imminent launch of Pilot Week, makes our second half programming line-up the biggest we have ever scheduled. We want to get behind this schedule, and the brands supporting the shows, in a big way.

“With this campaign, there is a particular focus on digital out-of-home channels where we have maximised the flexibility of the formats in their high-impact environments to promote programs being broadcast that evening. Being able to reach potential viewers in the key 3pm-7pm time slot with highly targeted media is critical to our success.

“We’ve been particularly targeted with this campaign and are also, for the first time, utilising channels like in-venue advertising, external train panels and petrol pump advertising to attract the target audiences for our new shows. We’re excited to be reaching our core 25-54 audiences in new and innovative ways,” Garbutt said.

The campaign will run for the rest of 2018 and be updated as each of the shows is released. New programs still to come in Network Ten’s 2018 schedule include The Secret Life of 4 Year Olds, How to Stay Married, Game of Games and Playing for Keeps.

Please login with linkedin to comment

Carat Network Ten Spark Foundry

Latest News

Ash Barty & Michael Hooper Among Sport Superstars Joining Stan Olympic Coverage
  • Media

Ash Barty & Michael Hooper Among Sport Superstars Joining Stan Olympic Coverage

With less than two months until the world’s eyes turn to Paris, B&T was delighted to be in attendance at the beautiful Bennelong Restaurant at the iconic Sydney Opera House as Stan Sport announced its comprehensive coverage plans for 2024’s showpiece event – the Olympic Games. Stan Sport will feature every event from Paris 2024 […]

Porsche Reviews Creative Agency
  • Advertising

Porsche Reviews Creative Agency

Nothing says "midlife crisis" like a Porsche, does it? Or for men who can't afford one - the ill-thought-out ponytail.