Ten Unveils Multi-Million Dollar Trade Campaign Via Spark Foundry

Ten Unveils Multi-Million Dollar Trade Campaign Via Spark Foundry
SHARE
THIS



Network Ten has launched a nationwide, marketing campaign to promote the network’s upcoming schedule of new shows.

The multi-platform ‘Always on’ campaign will appear across a range of media including radio, digital outdoor, static outdoor, transit, social, print, online, targeted street media, in-venue advertising, ATN national traffic reports and retail. On the digital channels, the creative will change based on the programming schedule of the day.

The campaign is the work of creative agency Spark Foundry with media by Carat.

Network Ten’s head of marketing and social media Brad Garbutt said: “The return of some of Australia’s most loved programs like The Bachelor Australia, Australian Survivor – Champions V Contenders and The Bachlorette Australia combined with some exciting new formats including Pointless, Russell Coight’s All Aussie Adventures, Street Smart and Blind Date, and the imminent launch of Pilot Week, makes our second half programming line-up the biggest we have ever scheduled. We want to get behind this schedule, and the brands supporting the shows, in a big way.

“With this campaign, there is a particular focus on digital out-of-home channels where we have maximised the flexibility of the formats in their high-impact environments to promote programs being broadcast that evening. Being able to reach potential viewers in the key 3pm-7pm time slot with highly targeted media is critical to our success.

“We’ve been particularly targeted with this campaign and are also, for the first time, utilising channels like in-venue advertising, external train panels and petrol pump advertising to attract the target audiences for our new shows. We’re excited to be reaching our core 25-54 audiences in new and innovative ways,” Garbutt said.

The campaign will run for the rest of 2018 and be updated as each of the shows is released. New programs still to come in Network Ten’s 2018 schedule include The Secret Life of 4 Year Olds, How to Stay Married, Game of Games and Playing for Keeps.

Please login with linkedin to comment

Carat Network Ten Spark Foundry

Latest News

Entries now open for Snapchat Young Lions Australia
  • Media

Entries now open for Snapchat Young Lions Australia

The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]

by B&T Magazine

B&T Magazine
Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham
  • Technology

Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham

Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]

Taboola Lays Out Plans To Go Public
  • Technology

Taboola Lays Out Plans To Go Public

Taboola lays out plans to go public. And by that it apparently means the stock market, not the local park's lavatories.

The Three Must-Haves For Your Data Strategy
  • Technology

The Three Must-Haves For Your Data Strategy

Here are the three must-haves for your data strategy. A fourth could possibly include the value of legumes in your diet.

Opinion

by B&T Magazine

B&T Magazine
Business woman study financial market to calculate possible risks and profits.Female economist accounting money with statistics graphs pointing on screen of computer at desktop. Quotations on exchange
  • Technology

Third-Party Data Sales Spike 109% For Lotame In APAC

Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]

Busting Six Of The Biggest Ad Tech Myths
  • Partner Content

Busting Six Of The Biggest Ad Tech Myths

Here, six of ad tech's biggest myths get expertly busted. There was a seventh, but it turned out to possibly be true.

Partner Content

by B&T Magazine

B&T Magazine
Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School
  • Media

Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School

The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]