B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Ten Reveals Launch Date & Sponsors For The Bachelor
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Ten Reveals Launch Date & Sponsors For The Bachelor
MarketingMedia

Ten Reveals Launch Date & Sponsors For The Bachelor

Staff Writers
Published on: 24th July 2018 at 9:32 AM
Staff Writers
Share
5 Min Read
SHARE

Network Ten and Multi Channel Network (MCN) have today announced the launch date and sponsors for the upcoming season of The Bachelor Australia.

Hyundai will return for the second year in a row, and will be joined by first time sponsors TRESemmé, TRADIE, Blistex and Aspen S26.

Season six of The Bachelor will premiere on Wednesday 15 August at 7.30pm with Australian international rugby star and underwear model Nick “The Honey Badger” Cummins embarking on a journey to find true love.

Network Ten’s executive general manager of revenue and client partnerships, Rod Prosser, said: “Aussies love nothing more than a good love story, and with The Honey Badger, this season will be like none other.

“Because of its family friendly, highly-integratable, brand safe environment, The Bachelor Australia continues to be a compelling brand for advertisers to align with.

“It’s great to be working with Hyundai again for its second straight season and to have TRESemmé, TRADIE, Blistex and Aspen S26 join The Bachelor Australia family.”

Ten’s social and digital show, Bachelor Unpacked, will also be returning this season. It will be exclusively available on The Bachelor Australia’s Facebook page immediately following the show, and then on Tenplay and Ten Daily from the following day.

MCN’s national director of content and brand partnerships, Tania Jones, said: “The local and international success of the format and the program’s ubiquitous effect means we engage viewers across multiple screens, making it attractive for all key demographics and brands looking for multi-platform opportunities.

“I’m certain The Bachelor Australia will once again capture the hearts of Aussies and, most importantly, entrench itself in pop culture. Its extensive social media footprint also means we can continue to build on the success experienced last season for the Bachelor Unpacked.”

As part of its sponsorship of the show, Hyundai will be providing Hyundai Konas for use throughout the season and audiences will have the chance to win a Hyundai Kona, delivered to them by host Osher Günsberg.

The high-performance i30N and the new Santa Fe will also make an appearance in show.

Hyundai Motor Company Australia’s general manager of marketing communications, Andrew Knox, said: “Partnering with Network Ten and The Bachelor Australia is a great way for Hyundai to showcase our SUV range in a program that captures the attention of so many Australians.

“2017 was a great success and we look forward to an even bigger 2018.”

TRESemmé has created a series of ‘Get the Look’ video tutorials, showing to audiences how to recreate Bachelorette styles with Bachelor stylist Helen Dowsley.

TRESemmé will also be giving audiences a chance to win a trip to Sydney to meet Cummins with an integrated Tenplay and Woolworths promotion. TRESemmé looks will also feature on a Bachelor group date.

TRESemmé brand manager Lauren Sutcliffe said: “TRESemmé is thrilled to be partnering with The Bachelor Australia and supporting our Bachelor and Bachelorettes in their quest to find love.

“Every woman knows that a perfect hair day gives them the confidence to walk a little taller and face whatever challenges life – and love – has to throw at them. TRESemmé offers salon quality products to make sure every day is a perfect hair day.”

TRADIE general manager Ben Goodfellow said: “TRADIE Underwear & Workwear is delighted to partner with The Bachelor Australia and support The Honey Badger on his journey to find true love.

“Some say the fastest way to a man’s heart is through his stomach, but we know the Badger will be far more impressed by a lady with great taste in ridgy didge Aussie undies from TRADIE. All the best Badge – go get her!”

Key Pharmaceuticals CEO Clive Addison said: “Blistex are dedicated to creating lip balms you can count on. Lips are there for life’s important moments like your first kiss.

“We’re excited to be partnering with The Bachelor Australia to celebrate lips and be part of these special moments – because lips matter.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Blistex, hyundai, Network Ten, Nick Cummins, Ten, The Bachelor, The Bachelor Australia, The Honey Badger, tradie, tresemme
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?