Network Ten and Multi Channel Network (MCN) have today announced the launch date and sponsors for the upcoming season of The Bachelor Australia.
Hyundai will return for the second year in a row, and will be joined by first time sponsors TRESemmé, TRADIE, Blistex and Aspen S26.
Season six of The Bachelor will premiere on Wednesday 15 August at 7.30pm with Australian international rugby star and underwear model Nick “The Honey Badger” Cummins embarking on a journey to find true love.
Network Ten’s executive general manager of revenue and client partnerships, Rod Prosser, said: “Aussies love nothing more than a good love story, and with The Honey Badger, this season will be like none other.
“Because of its family friendly, highly-integratable, brand safe environment, The Bachelor Australia continues to be a compelling brand for advertisers to align with.
“It’s great to be working with Hyundai again for its second straight season and to have TRESemmé, TRADIE, Blistex and Aspen S26 join The Bachelor Australia family.”
Ten’s social and digital show, Bachelor Unpacked, will also be returning this season. It will be exclusively available on The Bachelor Australia’s Facebook page immediately following the show, and then on Tenplay and Ten Daily from the following day.
MCN’s national director of content and brand partnerships, Tania Jones, said: “The local and international success of the format and the program’s ubiquitous effect means we engage viewers across multiple screens, making it attractive for all key demographics and brands looking for multi-platform opportunities.
“I’m certain The Bachelor Australia will once again capture the hearts of Aussies and, most importantly, entrench itself in pop culture. Its extensive social media footprint also means we can continue to build on the success experienced last season for the Bachelor Unpacked.”
As part of its sponsorship of the show, Hyundai will be providing Hyundai Konas for use throughout the season and audiences will have the chance to win a Hyundai Kona, delivered to them by host Osher Günsberg.
The high-performance i30N and the new Santa Fe will also make an appearance in show.
Hyundai Motor Company Australia’s general manager of marketing communications, Andrew Knox, said: “Partnering with Network Ten and The Bachelor Australia is a great way for Hyundai to showcase our SUV range in a program that captures the attention of so many Australians.
“2017 was a great success and we look forward to an even bigger 2018.”
TRESemmé has created a series of ‘Get the Look’ video tutorials, showing to audiences how to recreate Bachelorette styles with Bachelor stylist Helen Dowsley.
TRESemmé will also be giving audiences a chance to win a trip to Sydney to meet Cummins with an integrated Tenplay and Woolworths promotion. TRESemmé looks will also feature on a Bachelor group date.
TRESemmé brand manager Lauren Sutcliffe said: “TRESemmé is thrilled to be partnering with The Bachelor Australia and supporting our Bachelor and Bachelorettes in their quest to find love.
“Every woman knows that a perfect hair day gives them the confidence to walk a little taller and face whatever challenges life – and love – has to throw at them. TRESemmé offers salon quality products to make sure every day is a perfect hair day.”
TRADIE general manager Ben Goodfellow said: “TRADIE Underwear & Workwear is delighted to partner with The Bachelor Australia and support The Honey Badger on his journey to find true love.
“Some say the fastest way to a man’s heart is through his stomach, but we know the Badger will be far more impressed by a lady with great taste in ridgy didge Aussie undies from TRADIE. All the best Badge – go get her!”
Key Pharmaceuticals CEO Clive Addison said: “Blistex are dedicated to creating lip balms you can count on. Lips are there for life’s important moments like your first kiss.
“We’re excited to be partnering with The Bachelor Australia to celebrate lips and be part of these special moments – because lips matter.”
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