Telstra is set to make a multi-million dollar bid for the NRL’s online streaming rights amid continued rumours Telstra is droppings its major sponsorship title, reports The Australian.
Nine surprised everyone when it sprang $925 million for the NRL rights for four years in a deal starting in 2018. The preemptive strike and offer- Nine Network bid before rivals Foxtel and Channel Ten- was said to be so good the NRL simply had no choice but to sign on the dotted line there and then.
The Australian is reporting that high-level Telstra executives are furious the NRL failed to give Telstra the opportunity to bid for Nine’s new streaming rights, which Telstra holds under the existing agreement as part of a wider $100 million deal with the NRL.
The telecommunications giant is also paying $100 million over five years for the AFL streaming rights. News Corp and its pay TV subsidiary Foxtel recently lashed-out $2.5 billion for the rights to the AFL until 2022.
Earlier this week The Australian Financial Review reported that Telstra was planning to downsize its NRL sponsorship to a minor role, ending its 17-season naming-rights sponsorship.