B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Telstra Set To Throw Millions For The NRL’s Online Streaming Rights
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Telstra Set To Throw Millions For The NRL’s Online Streaming Rights
Media

Telstra Set To Throw Millions For The NRL’s Online Streaming Rights

Staff Writers
Published on: 27th August 2015 at 11:39 AM
Staff Writers
Share
2 Min Read
SHARE

Telstra is set to make a multi-million dollar bid for the NRL’s online streaming rights amid continued rumours Telstra is droppings its major sponsorship title, reports The Australian.

Nine surprised everyone when it sprang $925 million for the NRL rights for four years in a deal starting in 2018. The preemptive strike and offer- Nine Network bid before rivals Foxtel and Channel Ten- was said to be so good the NRL simply had no choice but to sign on the dotted line there and then.

The Australian is reporting that high-level Telstra executives are furious the NRL failed to give Telstra the opportunity to bid for Nine’s new streaming rights, which Telstra holds under the existing agreement as part of a wider $100 million deal with the NRL.

The telecommunications giant is also paying $100 million over five years for the AFL streaming rights. News Corp and its pay TV subsidiary Foxtel recently lashed-out $2.5 billion for the rights to the AFL until 2022.

Earlier this week The Australian Financial Review reported that Telstra was planning to downsize its NRL sponsorship to a minor role, ending its 17-season naming-rights sponsorship.

A statement from Telstra released late on Monday said: “Reports that Telstra is looking to not renew our NRL naming rights are untrue. We are proud of what we have built with the NRL to date and are in negotiations to continue our partnership beyond 2017. We are unable to comment further as negotiations are ongoing.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Google Pigeon, talkback
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

FISHER Taps Grammy-Nominated Producer Chris Lake For Pop-Up Gig in Sydney Via Liquid I.V., TEG, FleishmanHillard, Live Agency & RIFLE
20/05/2025
Cookies May Linger, But Aussie Consumers Are Already Moving On
20/05/2025
Ogilvy Network ANZ Unites Social & Influence Expertise Under Social@Ogilvy Banner
20/05/2025
Customer Vs Employee Value Propositions: The Disconnect & How To Fix It
20/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?