The likes of Facebook, Amazon, Netflix and Google are all now leading the charge when it comes to ad spend.
New research shows the four internet companies now rank among the US’s top 100 ad spenders for the first time.
Amazon was the highest ranking of the tech giants, ranking third after forking out $US4.47bn ($AU6.42bn) in 2018.
Netflix placed an emphasis on ad spend in 2018, with an increase of 70 per cent on the previous year.
But one of the biggest increases on the entire list came from Facebook, which more than tripled its ad spend in 2018.
Facebook made a reported $US16.6bn ($AU23.85) from ad revenue in the last quarter of 2018, and seemingly, it is now using some of the ad revenue it generates on itself.
Worldwide ad spend for the company soared to $US1.1bn ($AU1.58) – almost half of which was spent in the US – representing two per cent of its total revenue, the highest it has ever been.
Facebook has been vocal about its desire to regain the trust of its users following a year marred by accusations of election interference and a major data scandal.
The company ran a major out of home campaign in Australia in 2018 which displayed text like ‘Data misuse is not our friend’.
Interestingly, the final member of the ‘FAANG’ (a popular acronym for US tech giants) gang Apple actually saw a slight decline in ad spend in 2018, down one per cent from the previous year.
Although small, the decrease coincided with a year in which iPhone sales slowed significantly, the company selling almost 10 million fewer phones in the final quarter of 2018 than they had in 2017.
The drop was largely attributed to the company falling out of favour in the Chinese market.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]