Global media platform Teads has announced the appointment of Claire Stapleton as ad ops associate director.
Peter Maher has been made director partnership development with past experiences in Nine, Freewheel and GroupM. The company is also expanding, launching an office in Auckland and it will be led by Ben Osborne appointed as business director with past experiences in AdYouLike, Outbrain.
Osborne commented: “There are a lot of challenges at present in the digital advertising space, and with video, “attention” is the new currency. Teads provides consumers with a non-forced experience & flexible buying metrics which are quite unique in principle ”
Remi Lafon (main photo), managing director at Teads ANZ, said: “We are delighted to be able to appoint someone of Ben’s calibre & experience to launch our operations in New Zealand. Ben brings an extensive level of expertise to Teads, and those who have worked with Ben before know he is extremely passionate about new media technologies that can truly make a difference for clients, agencies and publishers alike, especially in their quest to move the needle on measurable results.”
Aside from ensuring brand-safe, fraud-free and viewable inventory, Teads ANZ will now offer a wide range of additional benefits to advertisers such as data services, outcome-based optimisation and full-funnel solutions powered by the creative support of Teads Studio. Australian and New Zealand publishers will also benefit from Teads in order to grow their advertising revenues with a business model that did not exist before.
