
There Are Only Seven Stories Brands Can Tell, says Westpac Marketing Chief
If you reckon there are 12 stories a brand can tell, think again argues Westpac's marketing supremo, Oliver Lynch.
If you reckon there are 12 stories a brand can tell, think again argues Westpac's marketing supremo, Oliver Lynch.
Brands are bombarding customers with their social media message but what they're really doing is pissing them off.