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Not All Metrics Are Created Equal
  • Advertising

Not All Metrics Are Created Equal

What's missing is how technology providers are going to be held accountable for viewability.

Opinion

by Ben Sharp

Ben Sharp

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26 February
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Outdoor Beats Online For Ad Recall
  • Media

Outdoor Beats Online For Ad Recall

An APN Outdoor study has found outdoor is on par with TV and online for ad recall and converts more efficiently given ti...

It’s Not All Doom And Gloom
  • Media

It’s Not All Doom And Gloom

In response to Starcom's Mid-Year Update, IAB's CEO Alice Manners argues why it doesn't paint the whole picture.

Opinion

by Alice Manners

Alice Manners