B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • Spotlight on Sponsors
  • News Corp
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Taboola And Fox Sports Team Up To Launch Taboola Feed
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Taboola And Fox Sports Team Up To Launch Taboola Feed
Marketing

Taboola And Fox Sports Team Up To Launch Taboola Feed

Staff Writers
Published on: 1st March 2019 at 8:49 AM
Staff Writers
Share
3 Min Read
SHARE

Discovery platform Taboola has announced an exclusive multi-year partnership with Fox Sports Australia, implementing Taboola Feed on desktop, mobile web, tablet and in-app to drive increased user engagement and revenue.

Fox Sports will launch Taboola Feed, a vertical-scrolling feed that enables users to access content including articles and in-feed video.

In a similar manner to how people experience social networks, Taboola Feed encourages audiences to stay engaged on a publisher’s site by scrolling through a personalised stream of content, video and other experiences the user might be interested in discovering next.

Fox Sports will also leverage Taboola Newsroom’s insights and A/B testing capabilities, providing its editorial teams with actionable insights and data about content performance in real time.

Editors and writers will now be able to test the performance of headlines, thumbnails and story placements in real time and discover topics users are most interested in reading about to create editorial best practices over time.

The platform also provides editors with unique insights on trending topics from Taboola’s network.

In addition, Fox Sports will use Taboola’s Audience Exchange to strategically manage and optimise the flow of traffic across publisher partners’ properties.

Fox Sports head of digital Brad Schultz said of the partnership: “Fox Sports’ website and apps are an extremely important part of our digital offering in leading the conversation around sport for our subscribers and sports fans.

“The Multi Channel Network will continue to represent our digital, TV and streaming properties across ad sales and sponsorships, but combining our expertise in content creation for sports fans with Taboola’s innovative technology will help position our business for continued success.

“We’ve been inspired by Taboola’s commitment to service and their innovative technology offering, particularly Taboola Feed, and are excited to launch the partnership”.

CEO and founder of Taboola Adam Singolda added: “The success of our publisher partners is crucial for our business.

“As eMarketer forecasts, users in Australia will spend an average of 182 minutes per day on the internet this year, we anticipate significant opportunity for a major publisher such as Fox Sports to connect with its audience during those ‘moments of next’ when they’re receptive to discovering new and interesting content throughout their day”.

The announcement follows recent partnerships with leading publishers throughout the globe including Tribune Publishing, The Weather Company and Le Figaro.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Fox Sports, taboola
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Taste.com.au & Coles Team Up To Unveil ‘Taste Dinner Heroes’ To Aid Time-Poor Consumers With Weekly Menu
16/06/2025
Special Utilises Heavenly Twist To Extend ‘When You Know, You Know’ Brand Platform
16/06/2025
Is Labor’s Inaction On Gambling Ad Reform ‘Emboldening’ The Betting Industry? David Pocock Says Yes!
16/06/2025
Ageism: When Times Are Tough, The Most Experienced Talent Are Most Impacted!
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?