TABCORP has launched a new campaign aimed at the start of the AFL and NRL seasons and the Autumn group one racing carnival. Created by Whybin\TBWA Group Sydney, the campaign taps into the idea that as good as summer is you can’t help feeling that something’s missing – footy and racing at the TAB!

Adam Lee, Whybin\TBWA’s group head, added: “Australians love sport – it’s in their DNA, and autumn is an exciting time of year for sport-loving punters. It heralds the start of the footy season, and the return of Group 1 racing with the Autumn Carnival. TAB is letting people know that summer is over and it’s time to get back to the excitement they’ve been missing.”

Tracy Marshment, TAB’s GM of wagering marketing, added: “We know that betting is a very social activity for our customers, and whether you’re betting on your mobile at a BBQ or in one of our TAB venues, the TAB is calling friends to get together and enjoy the return of footy and Group 1 racing.”

The fully integrated campaign will be supported via multiple channels including TV, digital, social, press, point-of-sale, outdoor, radio and CRM.

Credits

Executive Creative Directors: Gary McCreadie & Wesley Hawes

Digital Creative Director: Russ Tucker

Creative Director: Dave Brady

Senior Art Director: Clive Blackstone

Senior Writer: Ken Buchan

Group Head: Adam Lee

Account Director: Richie Taaffe

Campaign Managers: Hugh Fletcher & Charlie Kelly

Planning Director: Warwick Heathwood

Strategy Planner: Lucas Black-Dendle

TV Production: Jules Jackson

Print Production: Jonathan Pitcher

Media: OMD Sydney

Production Company: Curious Film

Director: Robin Walters

Post Production: The Editors

Sound Design: Nylon

Photographer: Neil Bailey

 

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