Tabcorp Readies Punters With ‘The Action’s Calling’ In Witty Whybin\TBWA Campaign
TABCORP has launched a new campaign aimed at the start of the AFL and NRL seasons and the Autumn group one racing carnival. Created by Whybin\TBWA Group Sydney, the campaign taps into the idea that as good as summer is you can’t help feeling that something’s missing – footy and racing at the TAB!
Adam Lee, Whybin\TBWA’s group head, added: “Australians love sport – it’s in their DNA, and autumn is an exciting time of year for sport-loving punters. It heralds the start of the footy season, and the return of Group 1 racing with the Autumn Carnival. TAB is letting people know that summer is over and it’s time to get back to the excitement they’ve been missing.”
Tracy Marshment, TAB’s GM of wagering marketing, added: “We know that betting is a very social activity for our customers, and whether you’re betting on your mobile at a BBQ or in one of our TAB venues, the TAB is calling friends to get together and enjoy the return of footy and Group 1 racing.”
The fully integrated campaign will be supported via multiple channels including TV, digital, social, press, point-of-sale, outdoor, radio and CRM.
Credits
Executive Creative Directors: Gary McCreadie & Wesley Hawes
Digital Creative Director: Russ Tucker
Creative Director: Dave Brady
Senior Art Director: Clive Blackstone
Senior Writer: Ken Buchan
Group Head: Adam Lee
Account Director: Richie Taaffe
Campaign Managers: Hugh Fletcher & Charlie Kelly
Planning Director: Warwick Heathwood
Strategy Planner: Lucas Black-Dendle
TV Production: Jules Jackson
Print Production: Jonathan Pitcher
Media: OMD Sydney
Production Company: Curious Film
Director: Robin Walters
Post Production: The Editors
Sound Design: Nylon
Photographer: Neil Bailey
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