Over the past six months 2CH has quietly evolved from its “Easy Listening” format to “Classic Hits from the 60’s and 70’s”.
This week, the station unveiled their new branding to reinforce their Classic Hits Music Position.
Classic Hits 2CH new hero logo presents as a fresh, bold and clean design that is unique on the current media landscape.
Utilising the colour combination of aqua, navy and orange, the design is strong and reflects the sound of the carefully crafted 2019 version of the Classic Hits format. The hero logo is complimented by variations on the theme and colours.
The logo has been created and designed by a Sydney boutique agency Tea Creative.
Tea Creative’s Tegan Mackay commented: “It was a fun project and I am so happy with the final result.”
2CH general manager, Cherie Romaro (featured image) said: “I have worked with so many logos over many years and this has been one of the easiest to apply.
“It absolutely reflects the image of the Classic Hits Format.”