Sunday TV Wrap: Penultimate MAFS Soars To A Mind-Boggling 1.85 Million Viewers

Sunday TV Wrap: Penultimate MAFS Soars To A Mind-Boggling 1.85 Million Viewers
SHARE
THIS



Last night’s penultimate MAFS may have descended into near anarchy but, as expected, Aussie viewers lapped it up in their droves.

A massive 1.858 million (OzTAM metro viewers) watched the episode that included shouting matches, drinks being poured over people’s heads and even claims of death threats!

All this was music to Nine’s managements ears though, the network pulling a staggering 45.5 per cent audience share for a Sunday.

Seven was a distant second with 25.8 per cent. The ABC had 14.2 per cent and 10 had to settle for single digits and a mere 8.9 per cent. SBS took home 5.6 per cent.

So how did MKR fare in the whole MAFS’ onslaught? It managed a not-too-bad-considering 784,000.

MAFS also gave Nine’s 6pm news a halo effect. It beat rival Seven’s version 1.104 million to 1.096 million, respectively.

60 Minutes also topped the mill-mark with 1.083 million and utterly trounced Seven’s Sunday Night that managed just 400,000.

Seven’s AFL coverage pulled 381,000 to Nine’s NRL that had 316,000.

10 had a night to forget, its top performers were The Sunday Project (262,000), 10 News First (239,000), Hughesy We Have A Problem (198,000) and Chris And Julia’s Sunday Night Takeaway (161,000).

The ABC’s evening ran thus: 7pm news (634,000), Restoration Australia (498,000) and The Melbourne Comedy Festival (308,000). Sunday morning’s Insiders did 290,000.

SBS’ best was Secrets Of The Bermuda Triangle with 180,000.

 

 

Please login with linkedin to comment

MAFS Nine OzTam

Latest News

This Tourism Ad Is So Totally Weird & Trippy, It’ll Have You Declaring “WTF Did I Just Watch?”
  • Campaigns

This Tourism Ad Is So Totally Weird & Trippy, It’ll Have You Declaring “WTF Did I Just Watch?”

Denver in Colorado isn’t all stunning snow-capped vistas and imposing Rocky Mountains, the city also boasts a rather thriving art scene. Newest on the block is immersive art exhibit called Meow Wolf Convergence Station. And if this promo video is any indication, it’s a whacky place indeed. To get more visitors in, Convergence Station enlisted […]

by B&T Magazine

B&T Magazine
The Australian Commercial Radio Awards Set For February 2022
  • Media

The Australian Commercial Radio Awards Set For February 2022

The Australian Commercial Radio Awards (ACRAs) will be held as a live event on Sunday, February 13, 2022, event organiser and industry body Commercial Radio Australia has announced. The decision to delay the red-carpet event from its original date of October 30 will allow time for corporate events and interstate travel to resume once government […]

Cadbury And Milka Maker Mondelez International Threatens Vegan Business With Lawsuit Over Packaging Colour
  • Marketing

Cadbury And Milka Maker Mondelez International Threatens Vegan Business With Lawsuit Over Packaging Colour

UK vegan snack brand, The Primal Pantry, has been threatened with legal action by corporate chocolate company Mondelez International over the colour of its packaging. The Primal Pantry recieved a letter from Mondelez asking it to “cease and desist” selling its Cocoa Real Food Bars in the EU, or face legal action. Mondelez, according to […]

by B&T Magazine

B&T Magazine
Are You Paying Too Much In Search Marketing?
  • Marketing
  • Partner Content

Are You Paying Too Much In Search Marketing?

Paying too much for search marketing? Because you are definitely paying too much for French cheese & anything 'lamb'.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Jessica Alba & Zac Efron Return In Newest (& Darkest) Instalment For Dubai Tourism
  • Campaigns

Jessica Alba & Zac Efron Return In Newest (& Darkest) Instalment For Dubai Tourism

Hollywood spunks Jessica Alba and Zac Efron return in their latest – is it now the fourth? – instalment for Dubai Tourism. The new spot, called “A Captivating Saga”, is arguably the darkest of the ads thus far and once again plays out like classic cinema; this one having a bit of a The English […]

by B&T Magazine

B&T Magazine
Ben’s Original Unveils New Campaign & Packaging Via The&Partnership
  • Media

Ben’s Original Unveils New Campaign & Packaging Via The&Partnership

Today Mars Food Australia has announced that Ben’s OriginalTM rice products are available in new packaging at Australian retailers nationally. The arrival of Ben’s OriginalTM on retail shelves will be supported by an integrated campaign to drive awareness of the new brand. The “Everyone’s Original” campaign focuses on the brand’s vision of inclusivity that celebrates […]

Agnes Media Appoints Former Qantas Marketer Jan Consul As Senior Performance Manager
  • Media

Agnes Media Appoints Former Qantas Marketer Jan Consul As Senior Performance Manager

Agnes Media has appointed former Qantas marketer Jan Consul as senior performance manager, as the independent Sydney agency continues to record significant client growth. Consul will lead the programmatic trading and social management at Agnes Media and has extensive experience in digital performance marketing gained from a career spanning the Philippines, Singapore and Australia. After […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]

Agent99 Adds The Distilled Spirits Council Of The U.S &  Helen Tarrant To Portfolio
  • Marketing

Agent99 Adds The Distilled Spirits Council Of The U.S & Helen Tarrant To Portfolio

Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]

Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue
  • Campaigns
  • Media

Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue

Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]

Influencer Marketing Agency Komodo Announces New TikTok Offering
  • Marketing

Influencer Marketing Agency Komodo Announces New TikTok Offering

Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]