Suncorp and Leo Australia have unveiled Haven. This digital tool gives Australian homes a voice to talk about extreme weather risks and provide resilience tips to better protect their properties.
Providing a pathway to greater resilience in the face of worsening extreme weather.
Australia is on the frontline of climate impacts. Scientists expect bushfires, cyclones, floods and storms to become more frequent and severe as a result of climate change.
Suncorp has long advocated for greater investment in resilience and mitigation initiatives to reduce the impacts of extreme weather at both a community and household level.
Haven uses property, location, weather, and natural peril risk data, allowing any homeowner in Australia to enter their address, see their weather risks, and receive a tailored video and downloadable resilience report for their home. It is the first time in Australia that expert data sources have come together to tackle resilience, helping homeowners with knowledge and tools in the face of worsening extreme weather.
Haven uses ethical AI technology to give every home a voice in a tailored video that represents its age, providing homeowners with information about their risk to cyclones, bushfires, floods and storms, and tips on how to protect their homes from future events.
The experience is captured in a detailed interactive report, providing tailored, practical resilience tips relevant to each specific weather threat.
Haven’s launch coincides with the release of new Suncorp data, revealing the extent of extreme weather risk across Australia.
Suncorp’s data shows more than 2.7 million Australian addresses are at high risk of at least one extreme weather peril, such as bushfires, floods, cyclones and storms.
“To help encourage home resilience across the country, Suncorp included extreme weather risk data for storms, cyclones, floods and bushfires in the Haven experience, therefore making resilience tips more tailored to each property,” said Mim Haysom, Suncorp executive general manager brand and customer experience.
“We are committed to continue finding new and innovative ways to leverage our 100 years of extreme weather experience, alongside the latest technology, to help our customers and all Australians reduce risk.”
Andy Fergusson, chief creative officer at Leo Australia, added, “The Suncorp resilience journey, which includes our ‘One House’ initiative, now extends to every house in Australia. And it wouldn’t have been possible without the shared vision, immense dedication, and collaboration of countless people at Leo, Suncorp, and all our production partners.”
A technology system two years in the making.
Haven comprises live APIs and AI technologies. Leveraging Google APIs, users visualise their homes in 3D Tiles and Street View and locate nearby resilience services such as hardware stores. CoreLogic supplies detailed property insights, helping to identify the property’s age and house type, while Geoscape’s data facilitates seamless integration between various data sources. WillyWeather provides users with real-time weather conditions, along with other insights about anticipated future weather conditions.
The campaign launches across OOH, TV, cinema, social and influencer, and digital channels such as YouTube and Spotify.
Suncorp launched its resilience brand platform in 2021 with ‘One House’, a house designed to withstand and survive catastrophic weather conditions. This was followed by ‘Resilience Road’ in 2022, where the lessons of ‘One House’ were applied to five homes in one of Australia’s most disaster-prone towns, and ‘If Your Home Could Talk’ in 2023. Haven represents a continuation of Suncorp’s existing globally recognised resilience initiatives.
Clients – Suncorp Insurance
· Mim Haysom – Executive General Manager Brand and Customer Experience
· Rapthi Thanapalasingam – Head of Brand and Content
· Travis Hughes – Manager Marketing, Suncorp
· Jade Thomas – Marketing Lead, Suncorp
· Yvette Braybrook – Marketing Specialist, Suncorp
· Breanna Webster – Marketing Specialist, Suncorp
Development
Creative Agency – Leo Australia
· Dave Bowman – Chief Creative Officer, Publicis Groupe ANZ
· Andy Fergusson – Chief Creative Officer, Leo Australia
· Laurent Thevenet – Head of Creative Technology, Publicis Groupe APAC
· Michelle Walsh – Creative Director
· Marijke Spain – Creative Director
· Bec Johnson Pond – Creative Director
· Daniel Stewart – Art Director
· Jim Walsh – Art Director
· Dan O’Bey – Writer
· Michael Dawson – Writer
· Chris Jovanov – Creative Technologist
· Catherine King – Chief Strategy Officer
· Amanda Wheeler – Chief Client Partner
· Alex Barkworth – Group Business Director
· Shae Jones – Senior Business Director
· Tash Tollo – Business Director
Digital Production – PXP
· Gary Arnas – Chief Delivery Officer
· Nicole Marshall – Executive Producer
· Daniel Payne – Digital Producer
· Kiki Lauda – Technical Director
· Janifer Wong – Senior Digital Designer
· 3D Animation – Prodigious Australia
Development – Le Polish Bureau
· Maciej Zasada – Founding Partner / Technical Director
· Tariq Duff -Partner & Group Client Director, UNIT9
· Paweł Świacki / Kamil Gruszczyński – Project Managers
· Łukasz Fiuk – Tech Lead
· Igor Michalak – Web GL dev
· Kacper Smyczyk / Mateusz Cybulski – React Dev
· Adam Haj Obeid – QA
· Piotr Przygoda – Head of Production
· Maria Poćwiardowska / Katarzyna Kujawska – UX/UI Designers
· Stanisław Ogarek – 3D Designer
· Tobiasz Dziubiński / Tom Lagodzinski – Backend dev ( devops )
Data & Voice Production – Hogarth
· Raphael Ruz – Creative Innovation Lead
· Siobhan Crowley – Senior Producer
· Kayleigh Hutchinson – Junior Producer
· Jaron Ransley – Abe’s Audio – Head of Production
Media – OMD Sydney
