As revealed on B&T today, Amazon is the latest competitor to enter the hotly contested grocery market. However, if a new study into the grocery shopping habits of Aussies is to be believed then the facts are we still prefer a trip to Coles and Woolies.
According to the latest study by Roy Morgan Research, only three per cent of Australians did their grocery shopping online in any given four-week period in the 12 months to June 2015. That was up from 1.4 per cent the year previous.
Not that we’ve dismissed the concept entirely, with some 26 per cent agreeing that they would “consider doing some of my grocery shopping on the internet in the next 12 months”.
And when it comes to the most popular grocery home delivery service it’s a badly needed win for Woolies. Some 237,000 Aussies say they “mainly or sometimes” get their groceries home delivered by Woolworths. Coles laid claimed to 180,000 regular users and Aussie Farmers Direct was third with 140,000.
The rest was made-up by smaller players (who namely delivered dry goods, not fresh) such as GroceryRun, Indo-Asian Grocery Store and a multitude of smaller players. This group represented 106,000 local users.
Commenting on the study, Roy Morgan CEO, Michele Levine, said: “The great disparity between the proportion of grocery buyers who say they’d consider doing their supermarket shopping online in the next 12 months, and the proportion who actually go on to do so, speaks volumes about the state of online grocery shopping in Australia. While consumers are clearly not opposed to the idea, they seem to be having trouble putting it into practice.
“One of the great things about online shopping in general is its convenience, but when it comes to groceries, this isn’t necessarily the case. What with all the scrolling, searching for products by key words rather than spotting them on the shelves, being organised enough so you know exactly what you want rather than grabbing items as you see them, it can be quite a challenge!
“But with the rumoured entry of US e-commerce colossus Amazon into Australia, will consumers be converted to online grocery shopping once and for all? Speculation is already rife about the ramifications of an Amazon expansion Down Under, with the local grocery market (both online and in-store) being just one retail sector that stands to be disrupted. It will also be interesting to track the success of Woolworths’ recently announced partnership with Australia Post to install more than 500 parcel lockers for their ‘Click-and-collect’ services, providing an extra 24/7 delivery option for their online customers.
“As our latest State of the Nation report reveals, there were some significant shifts in Australian retail last financial year, with supermarkets and other grocery retailers seeing their fair share of change. No doubt, the coming 12 months will bring even more developments. Whether a move to online grocery shopping is one of them remains to be seen,” Levine said.
As part of NewCorp’s announcement of Q4 and financial year results, it has been revealed that Foxtel recorded several wins including a 13 per cent rise in paid subscribers up to 4.4 million. The rise in subscribers has been contributed to growing interest in sports streaming service Kayo and recent addition BINGE. Kayo reached a […]
CHEP has announced the promotion of Amy Weston (lead image) to executive creative director, joining CHEP’s national creative leadership team. Weston joined the business over seven years ago, and during her time with the agency has led innovative creative work for clients including 7-Eleven, AGL, Mazda, TAC, Pernod Ricard, RACV and more. Over the course […]
Beverley McGarvey is the executive vice president and the chief content officer at Paramount ANZ, and she is a girl boss. Of course, we don’t use terms like girl boss anymore out of fear that it sounds condescending. But, there’s also no denying that McGarvey does bring a uniquely female lens to the network. She’s […]
Australian local streaming service Stan has announced a new multi-year strategic content partnership with Sony Pictures Television, securing Stan a brand new exclusive slate of first-run premium scripted drama. The expanded partnership will see the extension of hit Stan exclusives and will also bring an extensive catalogue of iconic Sony Pictures Television series and global […]
Kraft Heinz has named TBWA\Sydney creative agency of record for Golden Circle in a closed pitch process, making it responsible for the entire beverages portfolio including the development of the Golden Circle Masterbrand. Having begun its operation in 1947 in Queensland, Golden Circle has become a household staple and an iconic brand through the ages. […]
The Block’s tree change is a lesson: If something isn’t broken, don’t fix it, but there’s nothing wrong with some new paint. This season of The Block reveals the reality show stepping away from the city lights and heading rural. The new season premiered on Sunday and saw The Block contestants land in Gisborne, Victoria. It was a calculated risk […]
Charles Darwin University has appointed Edge as creative agency of record following a competitive pitch, and tasked the agency with helping it evolve its brand platform to build a deeper connection with Territorians and promote the University nationally. The win will see Edge take on creative responsibility for ongoing development of the CDU brand, as […]
We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]
WeAre8 has announced nine commercial partners, along with 10 impact partners who have rallied behind the groundbreaking social media app that inspires you, is good for the planet, free-from-hate, puts money in your wallet and celebrates and champions good in the world in just eight minutes a day. Commercial partners who are leveraging the sustainable, […]
Digital consultancy G Squared has appointed former Sydney Swans senior marketer, Billy McLean (right in lead image), as head of strategy and former Qantas marketer, Kate Duffield (left), as head of SEO and content in newly created roles. McLean and Duffield join the Sydney-headquartered agency following a repositioning focussing on consulting services across SEO, paid […]
The Reload Group has announced a new global role for Marnie Whitten (lead image), who was elevated to the position of global director of innovation. After 12 years at Reload, which has seen Whitten direct a number of key business units across the business, the promotion reflects the growth that Reload has seen across the […]
SCA has developed a world first dynamic sport campaign that delivers live AFL and NRL Friday night game scores inside audio ads on broadcast and digital audio platforms, in partnership with McDonald’s. The API campaign uses live sports data to reflect the AFL and NRL Friday night match scores in real time, adapted according to […]
Realtime media monitoring provider Streem has today announced the release of its State of Australian Media Report for August 2022, exploring 10 key media industry trends from 2022 so far. You can download a copy of the report HERE. Investigating issues such as the impact of the new federal government on the media industry, slowing […]
Independent communication and customer experience agency CX Lavender has appointed Adam Washington (lead image) as its chief executive officer. His appointment follows an extensive search, and is made as the agency prepares to celebrate its 25th birthday in November 2022. Washington joins with over 15 years’ experience leading Australian digital and communications teams, most recently […]
In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]
PHD Melbourne has announced the promotion of two members of its leadership team – Kathryn Weatherlake (left in lead image) is to take on the new role of general manager – retail, while Lizzy O’Connor (right) is elevated to the role of group business director. The new appointments, effective immediately, reflect the continued growth of […]
In this guest post, Icon Agency’s strategy director Mat Crompton (lead image) talks the importance of behaviour change and why it’s so much trickier to get the message out for advertisers talking to audiences in their millions… Changing human behaviour is crucial to meeting the challenges facing society today. The climate emergency, on-going and re-emerging […]
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]