Seven in 10 businesses struggle to achieve digital readiness, a new study from Wunderman, the leading global digital agency, has uncovered.
The survey of 250 senior business decision makers (BDM’s) found that despite 74 per cent of businesses having access to a full stack of integrated marketing tools, there’s an inability to connect creative, data and tech solutions.
A major gap exists in the inability for enterprises to identify the challenges of digital transformation and their capacity to benefit from their investments in new technologies. “It was clear that a lot of clients were overwhelmed with the broad variety of capabilities that you need to actually be successful,” says Wunderman’s global chief marketing officer Jamie Gutfreund.
According to the report, the leading cause of this disconnect is executives within organisations feeling limited by short-term expectations. The Wunderman Future Ready report is a call to action, encouraging businesses to embrace a long-term view. For leaders to stop reacting to change, and start inciting it.
“Technology has gifted us with new ways of thinking. New opportunities. New strategies,” says Wunderman ANZ Hurol Inan. “Identifying these solutions is only the start. Having the people capability and operating models in place is vital in the face of industry disruption.” You can read the full Future Ready report here.
To realise the benefits of true digital transformation, the Future Ready report identified five key steps:
- Set Up to Win (Performance): Clear KPIs, business outcomes and a process for tracking and measuring results.
- Align and Conquer (Clarity): A unified vision for an organization’s goals and the roles each person, team and discipline plays.
- Adapt and Fail (Speed): Ability to deliver real-time information and act ahead of changing consumer and marketplace needs.
- Insight Drives Experience (Transparency): Consistent access to high quality data, business performance information and insights across divisions.
- Be Disruption Proof (Transformation): Ability to adapt structures, processes and creative capabilities to address new opportunities.
Please login with linkedin to commentWunderman
ContentGrow has released a new study titled The State of APAC’s Freelance Writer Economy 2021. The tech company surveyed 1,200 freelance writers and journalists across seven key markets on the bloc: Singapore, Indonesia, Philippines, Hong Kong, China, India, and Australia. The report includes actionable intel on things like rates, languages, and popular niches for content […]
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]