A new study into the SVOD habits of Australians has found that 59.1 per cent of Australian homes now have at least one of the services, compared to 34.3 per cent who have pay TV.
The study by Ampere Analysis found that Netflix continues to dominate the sector, with nine out of 10 SVOD users subscribing to it. Stan was a distant second with 28 per cent and Foxtel Now was third at 23 per cent.
SVOD take-up in Australia has soared by more than eight percentage points from this time last year.
Australia now has the fastest SVOD take-up rate of anywhere in the world, while we rank fifth globally with the proportion of households with a service.
The Danes are the biggest watchers of SVOD with 71.4 per cent of households subscribing to one. They were followed by the US (71.4 per cent), Sweden (69.6 per cent) and the UK (60 per cent).
The study also found that 93 per cent of Stan subscribers and 88 per cent of Amazon Prime subscribers also have Netflix.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]