Study: 30 Per Cent Of Men At The B&T Awards Had A Moustache
Did you attend the B&T Awards last Friday night? Well, unbeknownst to you out-of-homer VMO’s DART 2.0 (Digital outdoor Audience in Real Time) technology was on display – an anonymous audience measurement system that you didn’t realise was tracking your every move (OK, maybe not every move).
The event, held at Sydney’s Town Hall, drew well over 800 of the industry’s top media players and marketers.
Here’s what VMO’s DART 2.0 found of those who attended.
• 81 per cent of people viewed the seating plan on arrival
• 51 per cent of guests were male and 49 per cent were female
• Almost 30 per cent of male attendees had a moustache
• Hence, DART’s deduced that agency land is a big supporter of the men’s health initiative Movember
• 10.2 per cent of attendees sported a ‘hipster beard’ against the national average of five per cent. Meaning agency land does, as we’ve all long suspected, have an over-representation of hipsters
• The technology found that 40 per cent of party goers were in a happy mood. However, we have no idea about the mood of the other 60 per cent!
For more information on DART 2.0 insights check out this promotional video.
Some interesting facts on DART 2.0 include:
• DART 2.0 reports on 18 demographic profiles
• DART 2.0 detect facial features such as beards, moustaches and glasses
• For the first time DART 2.0 can detect the mood of a viewer – particularly powerful for activations such as this or understand how creative can evoke emotion
• DART anonymously tracks over 2 million Australians (what we call the general population)
• In real time, it reports on; age, gender, when the audience viewed and how many people viewed across an advertiser’s campaign period
Please login with linkedin to comment
Advertising Standards Bureau B&T Awards 2016 B&T competition DART 2.0 TrollLatest News
News Corp Strengthens Audience Data With New Capabilities And Digital Advertising Solutions
News Corp says we're not just appallingly behaved NRL players and Albo bashing, unveiling its latest data initiative.
Domino’s Stores On The Gold Coast To Raise Money For Kelly Wilkinson’s Family
Finally you can eat an entire garlic bread and actually feel good about yourself in this top initiative from Domino's.
“Don’t Drink & Start A League!”: Heineken Trolls European Super League
Beer ad says 'don’t drink & start a league!' That could also include don't drink & robot dance or propose marriage.
Entries Open For B&T’s Newest Awards: Best Of The Best!
B&T is celebrating Aussie adland's best of the best. Yet, sadly, there's no 'best luncher' or 'best moustache' category.
SodaStream Enlists Randi Zuckerberg For Earth Day Campaign, ‘Don’t Just Share, Care’
SodaStream has launched its 2021 Earth Day campaign, ‘Don’t Just Share, Care’, which stars Randi Zuckerberg in an ad calling for consumers to show they actually give a sh*t about the world. In SodaStream fashion, the brand shares important environmental messages in a humorous way, with Zuckerberg calling on people to not only virtually care […]
As Research Shows Australians Only Wear Half Their Wardrobes Regularly, Levi’s Urges Aussies To ‘Buy Better, Wear Longer’
Levi’s, the leader in denim, has released its latest research on apparel consumption in Australia. The research was commissioned to coincide with the launch of its Buy Better, Wear Longer campaign, a global initiative to raise awareness about the shared responsibility on the environmental impacts of apparel production and consumption. The key findings are as […]
Chanel’s Attempt To Ban Huawei Logo Thrown Out Of Court
Whenever B&T reports on Huawei we appear to get a white van parked across the road with a satellite dish on the roof.
Equity Mates Media Joins The Acast Creator Network
Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]
Sacked Mindshare CEO Nick Emery Resurfaces To Head You & Mr Jones’ $387M Media Division
Sacked Mindshare CEO Nick Emery's found a new role after six months. With Mrs Emery apparently commenting, "Hallelujah!"
Four Pillars, Qantas Release Centenary Gin
Four Pillars and Qantas have released a uniquely Australian gin to commemorate the centenary of the national carrier. The QF100 gin traces its roots back to Longreach, the birthplace of Qantas, and features botanicals sourced from the central western Queensland region. Four Pillars co-founder and distiller Cameron Mackenzie said he wanted to create a gin […]
A Shot And A Sausage: Bunnings Say It’s Willing To Host Mass Vaccination Hubs
Bunnings to offer COVID vaccines to customers. Can then wheelbarrow you back to your car if you get a blood clot.
iStock Reveals Top Tips To Visualise Sustainability In ‘21
After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]
Carla Zampatti Gives Final Family Photoshoot And Interview To The Australian Women’s Weekly
The May edition of The Australian Women’s Weekly, which is out today, features the final interview and photoshoot with Australian fashion icon and trailblazer Carla Zampatti.
opr Report: The Need To Rethink Content In A Post-Pandemic World
A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]
Wednesday TV Wrap: Lego Masters Top Performing Entertainment Third Night In A Row Despite Viewer Drop
Lego Masters and Masterchef both again experienced a nightly drop-off, though at less extreme rates than on Tuesday. While Lego Masters dropped by 16,000 from Tuesday night to reach 766,000 viewers, it was again the top-performing entertainment show for the third night in a row since its premiere. Last night’s episode was a ‘night before Christmas’ spectacular […]
ThinkNewsBrands Shifts To Roy Morgan For Readership Data, As emma Is Retired
Roy Morgan staff fearing a gutload more work after ThinkNewsBrands hands it its readership data.
Clems Melbourne’s Jonny Berger Joins CHEP As Managing Partner
It would appear the Bergers are better at CHE Proximity after Jonny jumps ship from Clems Melbourne.
The Number Of Australians Aged Over 75 On Social Media Doubled In 2020
Older Australians turned to social media apps and other forms of digital communication like never before during COVID-19, new research from the Australian Communications and Media Authority (ACMA) shows. The study found that 41 per cent of Australians aged 75 and were using social media in June of 2020, up from 18 per cent in […]
Vitasoy Encourages Us To Grow A Better World By Drinking “Planet Milk” In New Brand Platform By Leo Burnett
Following strong urging from colleagues, the B&T editor has switched to Vitasoy yet remains as farty as ever.
Samsung Ads Bolsters Australian Presence With Three New Hires
Samsung Ads announces three new local hires who are all down the Telstra shop this morning switching to Android.
Starcom Wins Tourism Tasmania’s Media
Starcom wins Tourism Tasmania amid reports 'Boonie' is not being considered as the face of next campaign.
Pinterest And Shopify Expand Partnership
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]
Changing The Ratio: ThinkHQ’s Jen Sharpe And Sarah Said On Speaking Equally To All Australians
As our Changing The Ratio breakfast events draw closer, B&T is excited to be sharing conversations with some of the changemakers in our industry. B&T sat down with two of the Think HQ team, founder and managing director Jen Sharpe (pictured right) and social media coordinator Sarah Said (pictured left) to talk about why diversity is better for […]
Taboola drives free advertising to six Australian women-owned businesses, as part of its new #RecommendHER program
Taboola, a global leader in powering recommendations for the open web, has powered free advertising campaigns for more than 100 women-owned businesses, including six Australian businesses, as part of its new #RecommendHER program.
Zenith Names Sarah Heitkamp As Head Of Strategy & Planning
Zenith Australia has announced the promotion of Sarah Heitkamp to the new role of head of strategy and planning – Sydney. Heitkamp moves from her current position as Sydney strategy director effective immediately, reporting to Zenith Sydney Managing Director, Jonny Cordony. Heitkamp returned to Zenith Australia at the beginning of last year after a two-year […]
How Brands And Retailers Can Create A Personalised Customer-First Experience
There’s no doubt the retail sector has been through a massive transformation in the last 12 months and with Australian consumers shopping online more than ever there’s a wealth of data to be learned, that will benefit retailers and marketers. The BigCommerce 2021 State of Ecommerce ANZ Report leverages the data of the Top 100 […]
WPP Shareholders Vote In Favour Of Global Takeover
WPP's shareholders have voted overwhelmingly in favour of a takeover and for Tom Williams on Dancing With The Stars.
Time Is Running Out To Nominate For B&T’s CMO Power List!
Be warned, B&T's pulled out the egg timer for our CMO power list! Votes close on Monday! Googlies strictly hard boiled.
Charlotte Crosby Launches Values & Vibrators Podcast
This is such a terrific name for a podcast, B&T was thinking of nicking it for our very own one.
Behold! All Of The Pics From B&T’s Women Leading Tech!
If there's EVER a function where you need to get the overhead projector or Powerpoint to work it's Women Leading Tech!
