B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • WPP
  • Anthony Albanese
  • oOh!Media
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Stop The Presses! Sunrise Cash Cow Identity Revealed!
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Stop The Presses! Sunrise Cash Cow Identity Revealed!
FeaturedMedia

Stop The Presses! Sunrise Cash Cow Identity Revealed!

Staff Writers
Published on: 2nd March 2016 at 11:53 AM
Staff Writers
Share
2 Min Read
SHARE

They’ve insulted international celebrities and seen their technology go to shit, and now Sunrise has seen the identity of its Cash Cow revealed.

During this morning’s show, which came to viewers live from Palm Beach in Sydney’s north, the cow lost his head after a steamy make-out sesh with his newfound love, per news.com.au where you can see the revealing video.

“The Cash Cow’s found a girlfriend today,” Samantha Armytage said.

“There’s love at Home and Away today, of the bovine nature,” Kochi added.

But during the romantic embrace (not at all suitable for the kiddies at home), it appears the Cash Cow’s head wasn’t attached and fell to the ground.

But who is behind the Cash Cow facade? A man! A man with short brown hair and stubble, granted we wouldn’t shave for TV either if we hid under a cow costume.

“Stop it, you’re a girl, oh my god,” Armytage said through incessant laughter.

“Cut away,” Kochie added.

“I hope no children are watching,” Armytage concluded, and just like that the segment was over.

Over the past few years, she, or apparently now he, has given away over $4 million to breakfast viewers, including the enormous $80,000 on Monday morning.

We’re tuning in tomorrow to see what else could go wrong.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Free marketing, Join In
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

They’ve Hatched! Presenting Our Inaugural Cairns Hatchlings Winners, Presented By Yahoo!
15/05/2025
Feast Your Eyes On The Magnificence Of The Cairns Crocodiles Awards Winners!
15/05/2025
Seven West Media’s News Boss Departs To Lead Perth Bears
15/05/2025
Cairns Is Booming, Your Business Could Too
15/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?