State Trustees has launched a new brand campaign aimed at raising awareness and understanding of its financial and legal services across Victoria.
The campaign highlights the organisation’s role in supporting individuals who require assistance managing their financial and legal affairs – reinforcing State Trustees’ position as a trusted service for all Victorians.
Developed in partnership with creative agency Milo&Co and media agency Superhuman, the campaign brings the organisation’s purpose to life through emotive storytelling focused on care, trust and support.
The activity aims to build recognition of State Trustees’ services amongst the Victorian community and improve the understanding of when and how support services may be needed. The campaign will make services more accessible through better awareness and education, including in regional communities across Victoria.
The creative strategy and development was led by Milo&Co while media planning and buying was executed by Superhuman. The integrated campaign has been rolled out across digital, out-of-home, radio, and trusted news environments to maximise reach across metropolitan and regional Victoria.
“It was rewarding to work with State Trustees on such a meaningful campaign that we think will make a real difference to everyday Victorians,” Luke Maher, Founder & Director at Superhuman, said.
